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SalaryAre you a Marketing Automation Specialist looking for a new opportunity?
A global fintech client of mine is looking for a Marketing Automation Specialist to join their global marketing Team.
This role involves driving a significant impact on the overall customer experience and executing major projects supporting acquisition, conversion, and retention initiatives in a multi-channel B2B marketing environment.
Your key responsibilities include:
- Develop and implement personalized nurture programs through Marketing Automation platforms to accelerate revenue opportunities.
- Collaborate with marketing managers to segment and leverage data for enhanced campaign efficiency, personalization, and effectiveness.
- Implement processes to support campaign execution, lead gen flow, and continuous campaign optimizations.
- Analyze data from Eloqua, Salesforce, in-product, and other martech systems to provide recommendations for ongoing marketing plans and campaigns.
- Establish data flow between systems to drive better insights and results.
- Generate reports to provide visibility of campaign performance.
- Minimum 3+ Years experience working in Marketing Automation/CRM space.Deep knowledge of Marketing Automation platforms like Oracle Eloqua, Adobe Experience Platform, Salesforce Marketing Cloud, Braze, etc.
- Experience working with HTML and email development best practices.
- Understanding of data flows to drive personalization.
- Understanding of the relationship between Marketing Automation and CRM platforms, with knowledge of Salesforce CRM preferred.
- Understanding of AI-powered solutions to enhance work efficiencies.
- Experience working with analytical tools such as Adobe Analytics, Salesforce Datorama, Tableau.
- BA/BS or equivalent related work experience in marketing.
- Outstanding communication skills with the ability to clearly present ideas, updates, and results to business partners on various levels.
If this sounds like an opportunity you would be interested in please click apply now or contact me on emma.russell@randstad.com.au
At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.
Skills
Marketing Automation, HTML, Eloqua, Adobe, Salesforce, Braze, Analytics
Education
Bachelor Degree
