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SalaryYou'll play a crucial role in our award winning, highly skilled, and supportive team of digital marketers.
Working closely with various marketing squads, you'll utilize your technical expertise in Adobe Digital Marketing tools to develop and execute data-driven campaigns across multiple channels.
You'll spearhead the collaboration of cross-functional teams to interpret customer data and optimize campaigns to enhance customer experiences and value.
What you'll do
- Utilize Adobe Digital Marketing technology (e.g., ACM, AJO, CDP) to create automated journeys and campaigns aligned with business objectives and customer experience.
- Utilise your expert understanding of Adobe Experience Cloud products and future roadmaps to identify innovation opportunities, process improvements and capability uplifts across the Martech stack.
- Ensure delivery and execution of 1:1 platforms/solutions for sport and racing marketing campaigns, meeting briefs, timeframes, and quality standards.
- Collaborate with multiple customer squads to adapt and optimize campaigns, improving ROI, response rates, and contact deliverability, and share learnings to continuously improve campaigns.
- High Proficiency in Customer Marketing, Personalization, and Automation
- A digital marketer with a strong affinity for data and technology, experienced in leveraging them to drive marketing initiatives.
- Skilled in Agile methodologies, capable of thriving in fast-paced environments while maintaining a high level of focus and attention to detail.
- Experienced in building real-time, automated campaigns using Adobe Journey Optimiser and leveraging Adobe Experience Platform to create personalized customer segments for cross-channel campaigns.
- Possesses strong technical knowledge in Adobe Campaign, including setting up triggers, user journey automation, dynamic content implementation, and reporting, along with proficiency in analytical skills using financial and consumer insight data to inform campaign design and planning.
*The flexibility of hybrid working with team anchor days.
*Diverse leave options: cultural, volunteer, flexi, and 18-weeks parental leave.
*Access to our health and wellbeing app and Employee Assistance Program.
*Monthly employee social activities, competitions, awards and free tickets to events.
*Access to digital learning modules for continuous upskilling.
*Ongoing commitment to D&I through leading policies & initiatives.
About Us
Tabcorp is Australia's leading gambling entertainment company. Our 3000+ team is as diverse as Australia itself. Our people drive the iconic, homegrown, world-class brands TAB, Sky Racing and MAX. As an ASX-listed company, we're proud to shape our industry for the better. To find out more about us and what we offer, visit our website.
We're committed to creating an inclusive workplace where everyone feels valued for their contribution and has a sense of belonging. We welcome applications from candidates with visible and non-visible disability, or with any workplace accessibility requirements. Please reach out via careers@tabcorp.com.au should you require any accommodations or adjustments to ensure your full participation in our recruitment process.
Tabcorp is a 'Circle Back Initiative' employer - we commit to respond to every applicant.
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