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SalaryJob Requisition ID #
23WD74068
Autodesk has fully re-imagined the construction business for the digital age, enabling companies to address the most important challenges they face today while preparing for new ways of working in the future. The Autodesk Construction Solutions (ACS) portfolio connects the office, trailer and field so customers can move seamlessly thoroughly each phase of a building’s lifecycle – from design and pre-construction to construction, turnover and operations.
ACS is looking for a skilled Marketing Automation Specialist to execute email campaigns that support the growth of Autodesk Construction Solutions (ACS) in Asia Pacific. Part of the growing APAC marketing team, you will report to the Head of Demand and ABM APAC. You will be working closely with the ACS APAC marketing team and global counterparts to succeed. This is a hands-on execution role requiring self direction and specialist knowledge.
Responsibilities
- Execute and manage email campaigns in APAC to support programs for lead generation, virtual events, lead nurture, customer retention and account growth, based on the briefs of campaign managers.
- Using templates, perform hands-on setup of email campaigns in Marketo and create/edit customized HTML emails associated with email campaigns. Configure various workflow steps, triggers, personalization, scheduled actions and other campaign-related settings for the email campaigns.
- Work with Marketing Operations to segment and filter target audience lists for email distribution.
- Perform QA, validation and testing processes, working with Marketing Operations, to successfully launch email campaigns.
- Execute email campaign for monthly marketing newsletter.
- Implement A/B testing and other experimentation to understand audience behaviour and optimize email campaign performance.
- Manage and update the regional email campaign calendar to optimize buyer experience.
- Track, measure and analyze email campaign performance and, where applicable, pipeline impact metrics. Through analysis of audience segmentation and behaviours, provide recommendations to improve response rates from email.
- Provide email performance reporting and data analyses to stakeholders. Continually identify opportunities for improvement through quantitative analytics and qualitative feedback.
- Present regional email marketing channel insights to management and wider team on a regular basis to support campaign planning.
- Ensure email campaign executions meet program timelines, company policy and regulatory compliance.
- Work with manager and Marketing Operations on initiatives and ongoing practices to enhance database marketability, hygiene, growth and enrichment.
- Support the logistics execution for ACS hosted/co-hosted webinars and virtual events, including creation/setup of events in the webinar platform and in-session controls.
- Work with manager and Marketing Operations to improve efficiency and effectiveness of email campaign processes and operational delivery.
- Customize and set up region-specific experiences and journeys in conversational marketing tools.
- Stay up to date with new technologies, industry standards and emerging trends in personalization, email marketing, audience segmentation and Marketing Automation.
- Degree in marketing or related field, or equivalent professional training / experience.
- 3+ years’ experience in B2B marketing, of which at least 2 years is focused on email Marketing Automation.
- Proficiency in Marketo is vital, including email drip and nurture campaign design and development capability.
- Proven track record in developing, executing and optimizing high-performing email campaigns and nurture programs in the APAC region.
- Working knowledge of HTML/CSS, and skilled in HTML email creation and/or editing.
- Hands-on execution with effective task and time management skills.
- Self-directed team player who is also able to work independently.
- Strong attention to detail, with a can-do attitude and ready to “roll up the sleeves” to get the job done.
- Strong written and verbal communication skills.
- Metric-driven mindset and problem-solving skills
- Understanding and compliance to regional data privacy and opt-in legislation, such as ‘Do Not’ Registers (DNCR, DNMR and related) across APAC markets.
- Marketo certification is highly regarded.
- Experience with conversational marketing tools (eg. Drift, Intercom, Qualified.com) is a plus.
- Fluency in an Asian language is highly desirable.
- Experience working in SaaS companies is well regarded.
- Experience in or understanding of the Construction industry is an advantage.
About Autodesk
Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.
We take great pride in our culture here at Autodesk – our Culture Code is at the core of everything we do. Our values and ways of working help our people thrive and realize their potential, which leads to even better outcomes for our customers.
When you’re an Autodesker, you can be your whole, authentic self and do meaningful work that helps build a better future for all. Ready to shape the world and your future? Join us!
Salary transparency
Salary is one part of Autodesk’s competitive compensation package. Offers are based on the candidate’s experience and geographic location. In addition to base salaries, we also have a significant emphasis on discretionary annual cash bonuses, commissions for sales roles, stock or long-term incentive cash grants, and a comprehensive benefits package.
Diversity & Belonging
We take pride in cultivating a culture of belonging and an equitable workplace where everyone can thrive. Learn more here:
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