Address As Marketing & Communications Executive, you will help develop and manage the implementation of the annual marketing and communications strategies across Hilton Sydney.
Specific focus to be applied to:
Tactical marketing activities across all areas of the hotel, to generate short term revenue
Strategic marketing activity across all areas of the hotel, to profitably position the hotel for the long term
Increase profile, share of voice and reputation value for Hilton Sydney among targeted media and content creators
Planning and Organising
Contribute to marketing and communications plans
Ensure hotel has up-to-date positioning statements and descriptions to support its communications priorities, and that they are shared with management and team members as appropriate
Support Marketing & Communications Manager in key monthly presentations
Office administration tasks as requested
Supplier Selection & Management
Maintain a day-to-day relationship with approved creative agencies and printing suppliers and ensure all printing of collateral and distribution requirements are fulfilled
Food & Beverage Marketing
Lead F&B marketing promotions and activities, and create promotional strategies to support positioning
Support management in reviewing menu content and design, as needed
Support the implementation of the annual calendar of activities for each outlet
Digital Marketing
Proactively updating marketing content on all brand websites (all copy, imagery and promotions) to ensure product / service accuracy, effective positioning and optimised conversion
Take responsibility for updating content on all third-party websites
Social media support: take ownership of social media account/s, including copyrighting and planning and content creation via in-house resources or external photographers / content creators
Create and send email marketing as required
Monitor any e-commerce activities of competitor hotels
Sales Support
Implement best-in-class collateral to support Proactive Sales and Catering & Event teams
Support in implementation of Catering & Event showcases annually
Tactical Promotions
Ensure campaigns and promotional activities are implemented effectively and on time
Coordinate all aspects of the design and placement of print and digital collateral, ensuring it is brand-compliant
Maintain records of all design and any campaign results as required
Sponsorships & Partnerships
Support Marketing & Communications Manager in taking full advantage of any locally-secured sponsorships/partnerships and their execution
Communications & PR
Implement tactical PR campaigns at a local level where appropriate, with agency support
Assist in external and internal communications as required
Photography
Ensure all hotel photography, video and virtual content are up to date; positioning the hotel and its venues as desired
Quality
Know and champion Hilton brand guidelines and ensure all hotel touch points and merchandising opportunities are maintained with current information and collateral
Ensure any back of house collateral relevant to marketing, is brand compliant and accurate
What will it be like to work for Hilton?
Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. We are committed to an equitable and inclusive workforce an environment where Team Members can be their authentic selves with opportunity for all to learn, grow, succeed and thrive. Joining this award-winning Great Place to Work culture means:
Competitive compensation package
A monthly dry-cleaning allowance for your business wardrobe
Free team member meals served fresh daily
100 discounted travel nights per year for you, your friends or family to enjoy at any of our 7000+ hotels located in 122 countries and territories around the world
Food & Beverage discounts so you don't just stay when you travel but also enjoy dining experiences
Flexibility so you can Thrive and make space for what matters most
