AddressLocation: Adelaide, SA
Role Highlights
A state government department is on the lookout for a highly skilled Marketing Consultant to work with their senior leadership team to execute on their their strategic growth initiatives in 2024. This exciting role presents the opportunity to help shape the future of our client's business and lead innovative marketing campaigns that capture the essence of our client's brand. If you're a dynamic marketing professional with a passion for elevating travel experiences and driving business success, we want to hear from you.
Role Overview
With responsibility for executing on a strategic marketing plan, you will be experienced in running impactful digital marketing campaigns, devising audience and evidence-led marketing approaches which deliver positive outcomes within the business. The successful post-holder will have proven and solid marketing experience on large, multi-channel campaigns, strong time-management skills, along with excellent stakeholder management expertise.
Responsibilities
- Develop and execute comprehensive marketing strategies that align with our business goals.
- Analyse marketing data and metrics to evaluate the success of campaigns and make data-driven decisions.
- Craft engaging content and design compelling marketing campaigns.
- Maintain and strengthen brand identity and ensure all marketing efforts are consistent with our values and image.
- Utilize digital marketing channels, including social media, email marketing, SEO, PPC advertising, and content marketing.
- Analyse marketing data and calculate return on investment (ROI).
- Conduct market research to understand customer preferences, market trends, and competition.
- Manage marketing budgets effectively to maximize ROI.
Candidate Profile
As a Marketing Consultant applying for this role, you will need to demonstrate experience in the following areas:
- Bachelor's degree in marketing, or a related field.
- Proven experience in marketing, with a track record of successful campaigns and strategic thinking.
- Proficiency in data analysis and the use of marketing analytics tools.
- Excellent communication skills, both written and verbal.
Company, Culture & Benefits
As a Marketing Consultant in this role, you will benefit from:
- Working with a focused and dynamic team with a commitment to excellence and innovation.
- Make a significant impact in a short space of time within a well-known brand.
