Marketing Coordinator

Eye of Horus (EOH) is a luxury, cruelty-free beauty brand, proudly Female founded in Byron Bay, Australia. With a decade-long commitment to clean and conscious cosmetics, we prioritise performance, natural ingredients, and ethical treatment of animals. Our award-winning formulations draw inspiration from ancient beauty rituals, creating products that not only enhance natural beauty but also empower with confidence and purpose. As an independent company, we are passionate about contributing to better beauty and seek individuals who share our values.

Who are you?

You are a marketing enthusiast with a passion for creativity and innovation. The marketing team at EOH are agile and creative and they need someone like you to join their ranks and grow alongside them.

As a Marketing Coordinator,  you'll play a vital role in the team's success. You'll have the opportunity to learn and contribute across various aspects of marketing, from assisting in strategy development to supporting creative projects, executing campaigns, managing partnerships and analysing performance metrics, playing a vital role in the team's success.

You will possess an intimate knowledge or passion for the beauty market and customer, understand their current needs and be able to recognise emerging trends.

The specifics

• An articulate communicator, able to effectively manage messaging throughout the organisation
• A strong time manager with exceptional organisational skills, able to multi-task and produce a high level of work under pressure
• Solutions-focussed and outcome-driven
• An ability to develop positive working relationships both internally and externally
• An ability to work as part of a high-performing, close-knit team
• A Marketing Degree or equivalent
• A minimum of 2 years working experience in a similar product marketing role in a like brand or at an agency
• Excellent skills across Adobe & Microsoft software suites or equivalent
• An appreciation for the role of ethics in beauty

The bonus skills, knowledge and abilities

• A creative thinker
• An entrepreneurial mindset
• A strong understanding of Brand and marketing
• Knowledge of e-commerce platforms (Shopify)
• Social media savvy: content creation, management, analytics
• Email marketing platform experience

What you’ll work on

Strategy

• Support the creation and execution of the marketing plan under the guidance of Marketing Manager.
• Contribute to the development of key messaging for campaigns across all channels.
• Prepare content briefs for marketing initiatives and support in overseeing asset production.
• Support the execution of sales and marketing campaigns across email, social media, paid ads, SMS marketing, and e-commerce.
• Support PR initiatives and learn the dynamics of media relations, including crafting press releases, managing media inquiries, and building relationships with journalists to boost brand visibility and reputation.
• Assist in managing the influencer marketing strategy, learning how to select and negotiate with influencers and measure the success of influencer campaigns.
• Assist with updating and managing the Shopify store and online apps and platforms, ensuring product listings, promotions, and user experience are optimised for conversion and customer satisfaction.
• Support testing plans to improve website performance and conversion rates, learning from senior team members.
• Work with stakeholders to ensure all marketing materials are on brand and optimised for their respective channels.
• Stay informed about industry trends and competitor activities, contributing insights to the team.
• Assist in cross-functional initiatives, learning how marketing efforts are integrated across the business.
• Support market research efforts, gathering data and insights under guidance.

People

• Support the Content Creator in developing and executing social media strategies and content plans.
• Collaborate with the Sales Manager on marketing plans for key online retailers.
• Work with the Creative Lead on brand campaigns and content creation, gaining insights into integrated marketing.
• Assist and manage brand ambassadors, events, promotions, and partnerships.
• Support in the management of relationships with external stakeholders and creative partners.

Customer

• Map and enhance customer journeys across all touch-points, tailoring marketing strategies to align with business goals and deeply understand customer needs.

Reporting

• Assist in reporting on digital marketing performance, learning to use tools like Shopify, Google Analytics, Triple Whale and social media platforms.
• Support the management of the marketing budget, helping to track ROI and marketing spend.
• Contribute to monthly and quarterly reports on strategy, projects, and performance across all marketing areas.

The perks

• Byron Bay based 
• Team Passion: Become part of a passionate team where your ideas matter, and collective enthusiasm propels us forward. 
• Innovative Environment: Creativity is not just valued but actively encouraged. Contribute to shaping the future of the beauty industry with your innovative ideas.
• Recognition and Celebration: Your accomplishments won't go unnoticed. Enjoy regular recognition for your achievements and celebrate milestones with a team that knows how to acknowledge and applaud success.