Marketing Coordinator

ABOUT ANAM

The Australian National Academy of Music (ANAM) is dedicated to training the most exceptional young classical musicians from Australia and New Zealand. ANAM provides an intense studio-based program of individually-tailored lessons, classes, coaching, seminars and rehearsals, alongside a public performance schedule of over 180 events each year. ANAM’s audience and membership base is highly engaged and supportive.

POSITION SUMMARY

This role assists in the delivery of ANAM’s strategic marketing objectives. Working within a small team, the Marketing Coordinator is tasked with general departmental support duties but is primarily focused on digital marketing activities that grow ANAM’s audience and brand recognition. There is a ticketing and box office support component to this role to provide connection and service to ANAM’s audience.

HOW TO APPLY

This position requires an email to the People and Culture Manager. Application instructions are at the end of this advertisement.

 DETAILS OF ENGAGEMENT  

Position title:               Marketing Coordinator

Salary classification:   Level C (from ANAM’s Workplace Agreement 2016) 

Salary range:              $75,591 (plus super) 

Time fraction:             full time

Employment type:      Ongoing full time, subject to the successful completion of a probationary period

Reports to:                  Senior Marketing Coordinator

Works closely with:     Marketing, development and program departments; musicians and faculty

Location:                     Based at the Abbotsford Convent, Abbotsford, Melbourne  

Commencement:        asap

End date:                    n/a

INDIVIDUAL RESPONSIBILITIES:General

• Contribute to marketing campaign planning, idea generation and content creation to support marketing objectives
• Create and deliver opportunities to provide cross-promotional campaigns with arts organisations and community groups
• Contribute to coordination, in consultation with the Marketing team, of the annual student recruitment campaign
• Coordinate and create marketing and communication opportunities for ANAM musicians to promote their performances
• Coordinate photo and video shoots
• Assist with data analysis and reporting, including audience behaviour and sales trends
• Working with the Senior Marketing Coordinator, implement strategies and opportunities to engage with community groups, organisations and schools to expand the visibility and accessibility of ANAM
• Working with the Senior Marketing Coordinator, implement elements of the ANAMates membership marketing strategy
• Undertake general administrative tasks to support the office, including answering phone and email enquires, as required.

 Digital Marketing

• Manage ANAM social media channels (content, advertising and insights) including Facebook, Instagram, Youtube, LinkedIn, Soundcloud and Spotify
• Manage the ANAM Blog, including content development and creation with input from the Senior Marketing Coordinator and content providers
• Coordinate regular e-communications including monthly eNews, targeted EDMs, event reminders and surveys, and create content in consultation with the Marketing team to support audience growth and engagement
• Coordinate eDM, digital asset and social media template and design refreshes as led by the Senior Marketing Coordinator
• Manage ANAM’s website, including content updates and annual redesigns, as led by the Senior Marketing Coordinator

 Ticketing, Box Office & FOH

• Undertake Front of House and Box Office duties as required
• Tessitura database administration: assist with building events and ticketing, importing lists and data, creating reports, analytics etc.

DELEGATED RESPONSIBILITIES

n/a

KEY SELECTION CRITERIA

Essential

• Relevant degree and/or experience
• Experience working in marketing and/or communications in an arts company
• Exceptional written and oral communication skills with high attention to detail;
• Productive and effective working style; 
• The ability to work autonomously, as well as part of a small close-knit team;
• Experience with website content management systems (CMS), social media and eDM platforms

 Desirable

• Experience in Tessitura (CRM)
• Knowledge of classical music and the Australian cultural sector
• Experience with design software – Adobe Indesign/Photoshop and/or Canva

SPECIAL REQUIREMENTS

Availability to work outside regular ‘office’ hours (with plenty of notice), including some evenings and weekends.

 OTHER INFORMATION

ANAM’s Commitment to the Safety of Children and Young People

ANAM has a commitment to uphold and respect the safety of all children and young people. This position will require a Victorian Working with Children Check and a National Crime Check.

 Equity and Diversity

ANAM promotes a workplace that actively seeks to include, welcome and value unique contributions of all people. ANAM encourages people with a disability, Indigenous Australians, young people and people from culturally diverse backgrounds to apply for this job.

 The cohort of employees and contractors at ANAM is selected solely on the basis of merit. Employment at ANAM is based on a recruitment process that includes a panel-based interview. ANAM employees are encouraged to undertake diversity and inclusion awareness training and professional development activities.

 ANAM’s Acknowledgement of Country

ANAM respectfully acknowledges the traditional custodians of the lands spread across Australia on which we work and live. We uphold and honour their continued relationship to these sites, we pay respect to their Elders past, present and emerging and extend that respect to all Aboriginal and Torres Strait Islander peoples.

APPLICATIONS

Enquiries and further information

• Charlotte Cassidy – People and Culture Manager,  
• Applications submitted automatically via third party sites will not be accepted.
• Further information about ANAM available at anam.com.au

 How to apply

• Applications should be in one PDF document, including a one-page cover letter addressing key selection criteria and your suitability for the role. Please list three referees. Referees will not be contacted without prior notice.
• Applications should be emailed to Charlotte Cassidy  
• Applications close 11.59pm on Sunday 18 February 2024