Marketing Director - Melbourne Based

We are seeking an innovative Marketing Director to lead a fast-growing team. You will oversee the development and execution of data-driven marketing campaigns across multiple digital channels.

Responsibilities:
1. Craft breakthrough marketing strategies combining creative content and analytical optimisation for sustainable growth.
2. Conduct market analysis to identify trends, customer insights, and new opportunities.
3. Manage end-to-end campaign execution across SEO, email, social ads, influencer engagement, etc.
4. Continuously analyse campaign performance and optimise for maximum ROI.
5. Foster a high-performing marketing team culture focused on testing and excellence.
6. Be the face of marketing both internally and externally, elevating the visibility of the impact.
7. Drive all marketing team responsibilities, including branded content and experiential events.
8. Ensure brand consistency across platforms while allowing customisation where required.
9. Drive innovation by evaluating emerging social platforms and marketing technologies.
10. Collaborate cross-functionally to align marketing with sales, products, etc.

Requirements:
• 7+ years in a senior marketing role with experience managing teams.
• Track record of data-driven decision-making significantly impacting growth
• Excellent analytical skills and experience with BI tools
• Deep knowledge of both traditional and digital marketing channels
• Strong leadership presence to steer a talented team towards ambitious goals.
• Exceptional creative and strategic thinker who constantly pushes boundaries.
• Savvy negotiating with external vendors and agencies
• Passion for mentorship and developing high-potential marketers.
• Thrives in a fast-paced, quickly evolving environment.