Marketing Lead - Brand Engagement

Marketing Lead - Brand Engagement - NEW Full time permanent role - Sydney CBD - Hybrid work model 

• Drive Customer Loyalty: Engaging with our brand on a deeper level fosters loyalty among customers, leading to increased retention and advocacy.
• Shape the Brand: Through meaningful engagement initiatives, you will have the opportunity to shape how our brand performs in the market, aligning it with our strategic objectives and values.
• Excellent Base Salary + Super and NFP Salary Packaging Benefits (extra $18,550 tax-free) - Take home more pay.

About Us: Join Uniting's Customer Risk and Governance directorate, where we are dedicated to creating meaningful engagement initiatives that shape our brand's perception and enhance customer experiences. We are committed to driving strategic changes that support our brand while ensuring statutory obligations are met. As a Marketing Lead - Brand Engagement, you will play a pivotal role in systemising and implementing changes aligned with our 10 Year Strategic vision for Uniting.

Role Purpose: This role is instrumental in contributing to the development and implementation of our Brand Strategy. Working collaboratively with the broader Uniting organisation, you will oversee the activation of employee recruitment, communications, and market research, ensuring consistency in brand messaging and alignment. Your responsibilities will include developing and executing overarching brand marketing strategies, analysing market trends, consumer behaviour, and competitor activities to inform our brand strategy and identify opportunities for growth.

Key Responsibilities:

• Development and implementation of overarching brand marketing strategy
• Activation of employee recruitment, communications & market research
• Brand Communications including proofreading, writing to tone of voice, and content development.
• Analysis of market trends, consumer behaviour, and competitor activities to inform brand strategy.

Your Key Capabilities:

• People Leadership:

• Delivers performance through others.
• Creates and builds the capability of our people.
• Builds diverse, highly engaged teams.

Business Leadership:

• Demonstrates Business Acumen & Delivers Results
• Develops and Grows the Business
• Reaches Commercial Decisions

Qualifications & Experience:

• Postgraduate and/or Bachelor qualification in Marketing with business experience
• At least 8 years’ experience in a large complex organisation in a Marketing leadership role
• Over 5 years’ experience in brand strategy and implementation of brand campaigns
• Deep understanding and implementation of best-practice brand metrics and effectiveness
• Experience and technical skills in writing, developing communications.
• Deep knowledge of qualitative and quantitative research methodologies
• Excellent communication skills and the confidence to engage with and influence senior stakeholders.
• Demonstrated capacity to lead a team, build capability, and collaborate with others.
• Passion for social change and creating an organisation of influence for the most disadvantaged.
• Skilled at navigating a complex organisation, forging relationships, and managing through influence rather than direct authority.
• Sound knowledge and proven experience in the application of contemporary strategies, campaigns, and practices in brand and marketing with results achieved against strategic objectives.

Even Better:

• Data science, market research, and deep insight experience via Inhouse and agency experience
• Experience working with the People team for internal recruitment programs.

 Marketing Lead - Brand Engagement PD.docx

How to apply: If you are ready to make a significant impact in driving our brand strategy forward and enhancing customer engagement, please attach your CV and a brief cover letter telling us about yourself and why you would like to work with Uniting.

Applications will be reviewed upon receipt, please apply today!

What We Offer You:

• A rewarding career with a leading human services organisation.
• Competitive remuneration package.
• Up to $18,550 NFP salary packaging available.
• Fitness Passport.
• Purchase of additional leave.
• Extensive opportunities for professional growth.
• Flexible work hours for work-life balance.
• A supportive and inclusive work environment.

Diversity and Inclusion:
We value diversity and encourage applications from individuals who identify as Aboriginal or Torres Strait Islander. Employment with Uniting is subject to satisfactory background checks, including a National Police Check and Reference Checks.

Join us in making a positive impact and driving systemic change!