Marketing Manager

• Salon exclusive brand (La Biosthetique) + well known education brand (Great Lengths)
• Family owned and run
• Work from home on Friday's (office based in Neutral Bay)

La Biosthetique is a boutique brand delivering high-end professional hair and beauty products to over 50 countries with a history spanning 70 years. Created by biochemists, their prescriptive approach and pure ingredients provide real measurable improvements in hair and beauty.  

Job Overview:

The Marketing Manager at Fringe Brands (working across La Biosthetique + Great Lengths) will be responsible for spearheading the marketing strategy, focusing on nurturing B2B relationships with salons and driving B2C e-commerce growth. 

With a substantial emphasis on digital marketing, the Marketing Manager will play a pivotal role in enhancing the brand's online presence and supporting the sales team with effective promotional campaigns. 

Key Responsibilities:

• Strategic Leadership: Lead the development of a holistic marketing strategy that encompasses both digital and traditional channels, ensuring a seamless integration of B2B and B2C initiatives to support overall business objectives.
• Digital Marketing Excellence: Drive digital marketing efforts to new heights, utilising advanced techniques in SEO, SEM, social media marketing, and online advertising to increase visibility and engagement across all digital platforms.
• B2B Relationship Building: Work directly with the sales team to design and implement targeted marketing campaigns aimed at enhancing salon partnerships, including custom promotions, educational content, and loyalty programs that support sales initiatives and foster long-term relationships.
• Innovative Promotional Campaigns: Create compelling, innovative promotional campaigns that resonate with both salon professionals and end consumers, ensuring campaigns are timely, relevant, and effectively communicated across all channels.
• E-commerce Strategy and Optimisation: Take charge of the e-commerce strategy, focusing on user experience optimisation, conversion rate improvement, and customer journey mapping to drive sales and customer retention.
• Data-Driven Decision Making: Utilise analytics and market research to inform strategy, continuously analysing performance metrics to refine marketing efforts, identify trends, and capitalise on market opportunities.
• Brand Stewardship: Ensure that all marketing initiatives align with and enhance the brand's identity and values, maintaining consistency and high quality in all communications and marketing materials.
• Financial and Resource Management: Manage the marketing budget with precision, ensuring investments are aligned with strategic priorities and deliver measurable ROI.

Skills and Qualifications:

• Industry Experience: Strong preference for candidates with proven experience in professional haircare or beauty distribution, demonstrating a deep understanding of the market, salon needs, and consumer behaviour.
• Advanced knowledge and experience in digital marketing, including SEO, content marketing, PPC, email marketing, and social media, with a proven track record of driving growth and engagement.
• Exceptional ability to craft innovative marketing strategies and creative campaigns that resonate with target audiences and drive brand engagement.
• Expertise in using analytics tools to monitor, analyse, and report on campaign performance, with the ability to translate data into actionable insights.
• Demonstrated leadership skills with the ability to inspire and manage a team, as well as collaborate effectively across departments to align marketing and sales efforts.
• Excellent verbal and written communication skills, with the ability to effectively communicate marketing strategies and results to stakeholders at all levels.

Let’s chat!

If this position excites you and you are an experienced Marketing Manager with a background in professional haircare or beauty distribution, apply today!

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