Marketing Manager

→ New year, fresh start.
→ Join a rapidly growing, enthusiastic marketing agency.
→ Play an essential role in taking our agency to the next step.

Introducing

Purpose Digital Marketing or ‘Purpose’ for short (duh) is a digital marketing agency, established in March 2023. Since our launch, we have taken on over 40 clients within the hospitality, accommodation, fashion, health, art, and wine industries. Joining us would mean a great challenge and a greater opportunity to grow while we do. 

We're Hiring

We know (and respect) that all marketers are multi-skilled. We are looking for someone to join our team and take on what they know best. The role is flexible. The salary is highly competitive. 

Background & Skills

These are the elements we are looking for (no, you don’t need to tick every box — just tell us what you can do). 

Preferred 

• 3+ years of professional experience in the marketing industry or similar. 
• Tertiary qualifications in a business-related discipline. 
• Experience executing various campaigns and clients, in an energetic environment.
• Understanding of customer segmentation and insights into current digital marketing trends.
• Experience managing a team of internal staff members.  
• Direct use of email marketing, email campaign development and analysis of email data. Experience with Klaviyo will be highly regarded.
• Experience in paid social advertising (including Meta, Pinterest, TikTok and similar). 
• Familiarity with workflow management tools such as Slack, Monday.com, Google Drive, Asana, Trello and similar.
• Experience with WordPress, Shopify and similar. 
• Confidence in reporting on digital channels and explaining data to clients (including in all hard skills listed here). 
• Enthusiastic, patient and kind attitude, willing to support and be supported by both employees and clients. 
• Digital marketing expertise from previous employment within a digital marketing agency would be highly advantageous.

Helpful 

• Skill in social media marketing (including Instagram, Facebook, TikTok, YouTube, Pinterest, X, Snapchat and similar).
• Background of briefing content creators (photographers, videographers, influencers) and attending photoshoots.
• Experience working with influencers, content creators and similar. 
• Knowledge of Google Advertising, Google Analytics, Google Tag Manager and other tools in the Google suite.
• Skill in creative software (including Canva and Adobe - InDesign, Illustrator, Photoshop and similar). 
• Understanding of search engine optimisation (SEO) and methods to achieve this.
• Experience in landing page development for lead-generation campaigns including through Unbounce, WordPress directly or similar. 

Benefits

• Cool warehouse office located in CBD west. Street parking is available. 
• Work alongside Frame Creative (design agency) and The Wolf Gang (fashion brand) (our sister companies). 
• Enthusiastic team that are eager to grow as Purpose grows and support fellow staff. 
• Powerful, experienced leadership team with a multitude of industry backgrounds. 

Apply

To apply, please submit the following:

• A current CV.
• A cover letter explaining your interest in the role and why you want to work for Purpose. Tell us about your skills and how you would fit our mould. (Keep it short and sweet). 

If you would prefer to email us, please email your CV and a personal introduction to *******@purposedigitalmarketing.com.au with the subject line “MARKETING MANAGER — NAME*”

Start Date

Approximately Friday, March 1st. Happy to be flexible.