Marketing Manager -Acquistion

CBHS Health Fund Limited is a restricted access, not-for-profit health fund run exclusively for current and former employees of the Commonwealth Bank Group, as well as their immediate families.  We are a customer centric organisation, where our members are at the heart of everything we do, and we have been doing this for more than 70 years.

Role Description 

We are seeking a Marketing Manager-Acquisition to join our Marketing Team

The role reports to the Head of Marketing and is responsible for driving awareness, consideration and growth across key digital channels for prospective CBHS members to support overall business goals. 

Responsibilities include (but not limited to):

• Design and implement best-in-class digital marketing strategies, including display, paid social, paid search, SEO and PPC based on data and insight to drive new member growth 
• Design and implement test and learn strategies to optimise campaigns, and drive efficiencies 
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• Develop and implement content and SEO strategy 
• Actively manage the overall acquisition budget including development, forecasting, and tracking of promotional offers
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• Provide regular reporting and evaluation on campaign performance and all major metrics 
• Analyse and optimise campaign performance based on data-driven insights
• Effectively manage agency relationships 

Research, evaluate and recommend new digital marketing opportunities

About you:

• Strong experience (7-10 years) and track record in performance marketing, marketing strategy and customer acquisition
• Detailed knowledge of analytics, conversion tracking and performance measurement
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• Proven capability in managing multiple stakeholders .Excellent written and verbal communication skills 
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• Strong time management skills including the ability to work to tight deadlines and prioritise
• Strategic thinker with proven commercial acumen

Desirable Experience:

• Background in the health insurance industry or membership-based organisations
• Experience in NFP environment
• Tertiary qualifications in Marketing or Communications or equivalent experience or Post Graduate Qualification

In return you’ll get:

• Hybrid working arrangements (from the office & home)
• Access to our EAP and Active Living Programs
• A supportive team environment
• 2 life days per year – yours to do whatever you wish. 
• Career development and ongoing training. 
• Various social events throughout the year

To apply for this opportunity, please submit your CV and salary expectations

During the selection process, candidates will be required to undergo additional background checks including verification of experience and qualifications in determining their suitability for the role. Successful candidates will also need to agree to undergo a National Police Check

Please note, only shortlisted candidates will be contacted