Marketing Manager - Marine

Manly Fast Ferry and Fantasea Cruising are an integral part of Sydney’s transport and tourism system, but they are more than that. They are a part of Sydney’s identity adding to the vibrant tapestry of the finest harbour in the world.  

The Manly Fast Ferry has unparalleled levels of experience and learnings in safety and efficiency operating a commercial fast ferry service Sydney’s most iconic ferry route carrying more than 70,000 passengers across our seven Australian built high-speed catamarans. Our Fantasea Cruising business complements the ferry services with its leisure-oriented experiences connecting Circular Quay, Manly, Watsons Bay and Taronga Zoo, as well as seasonal whale watching cruises, special event packages and private charters. The Australian Tourism award winning Gordon River cruises is based out of the historic Strahan Village, operating breathtakingly beautiful cruises on Macquarie Harbour.  

Our marine entities operate under the NRMA Group, one of Australia’s most iconic and trusted brands, that is proudly member-owned. 

What You’ll Do

Join the exciting future of the NRMA Marine team encompassing Manly Fast Ferry, Fantasea Cruising and Gordon River Cruises. As the Marketing Manager, you will be responsible for developing and executing marketing plans initiatives to grow awareness of NRMA marine products and services, drive direct online sales and support the development of other sales.

In this permanent full time position, you will function as a hands-on Marketing Manager and will be able to work autonomously in a fast paced environment.

Specifically you will be required to:

• Develop marketing plans for specific products and services including clear customer growth strategies, advertising and channel requirements with recommended investment
• Conduct and present quarterly reviews of marketing activities including channel performance, social media and customer review site monitoring, campaign and product marketing initiatives
• Develop and publish multimedia content to support various products, special events and other initiatives
• Develop printed collateral and other materials as required across direct retail and third-party sales channels
• Leverage social media channels to amplify content and engage new audiences
• Monitor and manage consumer reviews on third-party sites and escalate to appropriate business managers for response or resolution as required
• Develop a comprehensive third-party channel strategy and plan to drive traffic and conversion on the NRMA marine website(s)
• Manage visual brand guidelines and ensure application across all customer touchpoints
• Support in the development and delivery of branded assets for all areas of the business

What You’ll bring

• Tertiary qualifications in business, marketing, tourism or similar
• 3-5 years’ experience in a similar role
• Highly-proficient in digital media and channels
• Ability to work in a fast-paced, highly-dynamic environment
• Must be hands-on, self-motivated and able to collaborate with a wide range of roles and people

What’s In It For You? 

At the NRMA, we know everyone leads unique lives, and it’s about those things that add up to make life both at work and outside of work just right for you including:

• Progressive flexibility, leave and well-being benefits to balance all of life's priorities 
• Travel discounts on SIXT car rental, cruises, and accommodation at our award-winning NRMA Holiday Parks and Resorts. 
• Complimentary myNRMA membership including free Roadside Assistance & discounts on groceries, movie tickets, gift cards, gym memberships, attractions, restaurants and much more 
• Discounts on all NRMA insurance products including car, home & travel 

Know You Belong

At the NRMA we celebrate and welcome difference and work together to create an inclusive workplace where our people feel respected, heard, valued and connected.  

From First Nations peoples, to gender, age, ethnicity, sexual orientation and different abilities, we welcome people from all walks of life and embrace unique perspectives.