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Form of work- Are you passionate about the meetings and events industry?
- Do you thrive in a creative environment, and enjoy achieving results in a collaborative team?
- Are you looking for the opportunity to set the curve, and work with big-name clients/brands in Australia?
As the Marketing Manager for FCM Meetings and Events in Australia, you will play a crucial role in developing and executing marketing strategies to drive brand awareness, customer engagement, and revenue growth within the meetings and events industry. You will collaborate with cross-functional teams and be responsible for shaping and implementing marketing content and campaigns that align with our business objectives.
About FCM Meetings and Events:
FCM Meetings and Events is a leading global provider of strategic meetings and event management solutions. With a strong presence in Australia and a commitment to delivering exceptional memorable experiences for our clients, we are looking for a dynamic Marketing Manager to join our team and help us further elevate our brand and offering in the Australian market.
What you’ll be doing…
- Develop and execute comprehensive annual marketing plans to promote FCM Meetings and Events' services across Australia, ensuring alignment with corporate goals and objectives
- Safeguard and enhance the FCM Meetings & Events sub brand identity and reputation in the market through consistent messaging, visual identity, and tone of voice, working alongside our PR & Comms team
- Work with our content team to produce compelling and informative content including blog posts, whitepapers, case studies, and promotional materials to engage target audiences and establish thought leadership
- Oversee digital marketing efforts working closely with our digital team, including SEO/SEM, email marketing, social media, and online content and campaigns, to increase website traffic, social engagement, generate leads, and drive conversions
- Collaborate with the leadership team to create marketing strategies for specific conferences, customer advisory groups, trade shows, and events to maximise FCM Meetings and Events' presence and impact with existing clients and prospects
- Stay updated with industry trends, competitive analysis, and customer insights to identify opportunities and adapt marketing strategies accordingly
- Manage the marketing budget effectively, ensuring optimal allocation of resources and tracking ROI on marketing initiatives
- Be part of the FCM Meetings & Events leadership team working alongside multiple global and local functions, fostering a collaborative and high-performance work environment
- Utilise data-driven insights to measure the success of marketing initiatives, making data-backed recommendations for continuous improvement
- Design and implement brand marketing plan to drive acquisition, retention and growth
- Monitor and implement consistency for brand voice across internal and external channels
We’d love to hear from you if you have…
- 3 to 5 years in marketing role
- Minimum of 2 years in a managerial role
- Bachelor's degree in Marketing, Business, or a related field; a Master's degree is a plus
- Strong understanding of the meetings and events industry in Australia preferred
- Proficiency in digital marketing strategies, platforms and tools
- Excellent written and verbal communication skills
- Creative thinking and the ability to develop innovative marketing approaches
- Strong project management skills with the ability to multitask and meet deadlines
- Analytical mindset with the ability to interpret data and drive actionable insights
- Experience with CRM systems and marketing automation platforms is a plus
- SEM and SEO experience (Added advantage)
- Website build experience (Added advantage)
Your key relationships will be…
- General Manager
- Head of Marketing
- Internal stakeholders – Sales, Account Management
- External contacts – Agencies, Vendors, Partners, Sponsors, Suppliers
- Global Digital & Marketing team
What’s in it for you...
- Tick destinations off your bucket list with our discounts on travel and accommodation
- Employee Share Scheme through Equate Plus
- Access to in-house financial and health services, internal 24/7 gym and End-of-Trip Facility
- Receive ongoing training and professional development through the Flight Centre Landing
- Excellent hybrid working model
- Preference for internal progression through Brightness of Future: Employees have the right to see a clear pathway to achieving career ambitions
- Proud Corporate Social Responsibility platform through the Flight Centre Foundation, and Brighter Futures programs
- Opportunity to attend global awards events, including Global Gathering (Bali 2023; Lisbon 2024!!)
- Various social events to promote networking, the celebration of wins, and sometimes just for fun!
We do things a little differently…
We do things a little differently around here. We do things the Flight Centre Travel Group way. We have a unique culture and an irreverent DNA based on a proven mix of ideas, values, and ways of working that have helped shape our business over the past 40+ years.
Our Talent Acquisition Team kindly requests no unsolicited resumes or approaches from Recruitment Agencies. Flight Centre Travel Group is not responsible for any fees related to unsolicited resumes.
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