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Form of workJoin Our Team: Lead the Adventure as our Marketing Manager!
About Global Work & Travel
Global Work & Travel is an industry-leading online youth travel brand, enriching lives through unforgettable adventures across six global markets. Since our inception in 2008, we've grown to a vibrant team of nearly 100 passionate professionals, serving over 80,000 customers with life-changing travel opportunities. Our mission is to inspire young people (18-35ish) to explore the world, offering a variety of travel products & technology that cater to the adventurous spirit of our customers. Some call it “gap-year” travel, others call it “working holidays”, but at the end of the day we’re a world leading site & platform for meaningful travel. From working at ski resorts in Canada to rescuing sea turtles in Costa Rica, teaching English to monks in Nepal or pouring pints at Portsea, our customers go all over the world to “be more than a tourist”. Can you help us serve more?
The Role
We're on the lookout for a dynamic Marketing Manager with a strong background in content creation to join our team. As the architect of our marketing strategy, you will play a pivotal role in shaping our brand's narrative and ensuring our message resonates across all channels. Your creativity, strategic mindset, and passion for storytelling will be instrumental in driving our brand forward, engaging our audience, and expanding our reach in the youth travel market.
Key Responsibilities
- Develop and implement innovative marketing strategies that align with our brand identity and business goals, with a strong focus on content-led initiatives.
- Lead the creation of compelling content across multiple platforms (website, blogs, social media, email campaigns, influencer) that engages our audience and drives brand awareness.
- Manage and mentor a remote team of content creators, designers, and marketers, fostering a creative and collaborative environment.
- Analyze market trends and customer insights to identify new opportunities for brand growth and engagement.
- Collaborate with cross-functional teams to ensure a cohesive brand message and customer experience.
- Oversee the marketing budget, ensuring efficient allocation of resources to maximize ROI.
- Monitor and report on the effectiveness of marketing campaigns and content, adjusting strategies as necessary to achieve objectives.
- Launch and lead the influencer and affiliate marketing channel to generate positive ROI.
What We're Looking For
- A seasoned marketing professional with at least 5 years of experience, ideally in the travel, lifestyle, or youth-oriented sectors.
- Proven track record of developing and executing successful content-driven marketing strategies.
- Exceptional storytelling skills, with a knack for creating engaging, informative, and inspiring content.
- Strong leadership abilities, with experience managing teams and fostering a positive, productive work environment.
- Deep social marketing experience and understanding of growing & engaging online audiences.
- Excellent analytical skills, with the ability to interpret data and insights to inform marketing decisions.
- A passionate traveller at heart, with an understanding of the unique needs and desires of young travellers.
Why Join Global Work & Travel?
- Be part of a leading global brand in youth travel, with opportunities to make a tangible impact on the lives of thousands.
- Work alongside a team of dedicated and creative professionals who share your passion for travel and adventure.
- Enjoy a vibrant and dynamic work environment, with opportunities for professional growth and development.
- Competitive salary and travel perks.
- Be a key part of our growth journey as we continue to build a group of leading online travel products & brands.
If you're a creative marketer with a passion for storytelling and a drive to inspire young travellers, we'd love to hear from you. Apply today to join our team! We’re able to start immediately or wait for the right person.
Please send your resume and a cover letter explaining why you're the perfect fit for Global Work & Travel today.
Visit globalworkandtravel.com to learn more about us.
