Marketing Officer

We're on the lookout for a talented Marketing Officer! You'll be instrumental in developing and executing content strategies to boost brand recognition, drive engagement, and achieve our marketing objectives. This position stems from our vision to enhance communication with clients and prospects, ensuring our brand message is impactful and clear, playing a pivotal role in implementing marketing strategies to elevate brand recognition, increase lead generation, and drive business growth.Key Responsibilities
- Select and implement the most effective marketing channels throughout the funnel (SEO, social media, content marketing, email marketing, etc.), based on data insights and audience behaviour.
- Recommend and implement optimisations to website, content, campaigns, and the overall marketing strategy for continuous improvement.
- Create and maintain a calendar of marketing activity including campaigns and events to spread awareness of the brand.
- Manage and maintain marketing budget.
- Craft compelling messages and content that resonate with target audiences at each stage of the journey.
- Assist in coordination of newsletters and website updates.
- Monitor and analyse the performance of content across various platforms, using insights to optimise strategies and drive results.
- Approach existing and potential clients to address marketing matters, to then direct them to our asset management consultants as required.