AddressAbout PFG Money PFG Money is a distinguished fintech operator, heralded as a leading distributor for premier global money remittance service providers and Australian financial service entities. With a rich legacy spanning over a decade in Australia, PFG Money has diligently cultivated a network of over 300 direct agent locations, continually expanding to serve communities far and wide.
At PFG Money, we specialise in facilitating seamless financial transactions, offering a comprehensive suite of services including money transfers, foreign currency exchange, SME lending solutions, and merchant terminals. We provide wide range of products including Moneygram, PFG Smart Credit, and PFG pay EFTPOS terminals. Moreover, we offer business loans, reflecting our commitment to empowering businesses. Our commitment to excellence is unwavering, as we pride ourselves on not just meeting but surpassing the expectations of our valued SME customers.
Role Overview:
PFG Money is seeking a dynamic Marketing Specialist to elevate our brand and expand our reach across Australia. In this pivotal role, you'll spearhead the development and execution of innovative marketing strategies that cater to the diverse needs of our customers. By collaborating with our extensive network of agents and our sales team, you'll have a direct hand in shaping our market presence and driving growth. This position requires a deep understanding of customer needs and the ability to craft targeted strategies that secure new market share and strengthen our leadership in the financial services sector. PFG Money is headquartered in Melbourne and this position will be based in Brisbane, Queensland.
- Analyze market trends, consumer behavior, and the competitive landscape to craft marketing strategies that effectively target our audience.
- Work collaboratively with cross-functional teams to launch integrated marketing campaigns across digital, print, and live event channels, ensuring cohesive brand messaging.
- Conduct detailed market research and customer surveys to gather insights, driving product innovation and enhancing service offerings.
- Regularly monitor and analyze key performance indicators (KPIs) to assess the effectiveness of marketing activities and make data-driven adjustments for optimal results.
- Provide expert advice on product positioning, pricing strategies, advertising initiatives, and distribution channels to maximize brand visibility and customer engagement.
- Keep up-to-date with industry trends, regulatory changes, and emerging technologies to ensure our marketing strategies are both innovative and compliant with current standards.
