AddressJob title: Field Marketing Manager/Specialist
Location: Australia (preferably based in Melbourne); this is a hybrid role (remote and on-site)
Job type: Contractual
Tenure: 9 months
We are seeking a dynamic and results-driven Field Marketing Manager/Specialist for the Australia-New Zealand (ANZ) region. This is a maternity cover for 9 months. The candidate will work closely with the current Asia Pacific field marketing team and sales team based in Australia (Strategic POD).
In this role, you will be responsible for driving marketing initiatives to support marketing and sales objectives for the Strategic segment in ANZ. The ideal candidate will need to have some background in field marketing, such as creating targeted digital campaigns, planning and executing innovative events that create marketing impact, as well as some fundamental understanding of content marketing.
How you will make an impact:
- Execute marketing activities planned by existing field marketing in ANZ, which includes new business campaigns as well as renewal support.
- Strategize and execute new marketing initiatives.
- Collaborate with other field marketing managers in APAC to run and deliver campaigns/
- Collaborate with other non-marketing functions to drive marketing impact for existing customers and prospects, e.g. Sales, customer training, customer success etc.
- Manage inbound marketing activities for Australia and New Zealand, working closely with sales team to manage leads.
- Manage marketing budget for Australia/New Zealand.
- Provide reporting on campaign results.
- Maintain and upload content onto apac.wiley.com
- Plan and execute activities planned for industry/Wiley-led events with key stakeholders.
We are looking for people who:
- At least 3-5 years of marketing experience, preferably with experience in field marketing. Knowledge in the publishing industry is a bonus.
- Hands-on experience in strategizing and executing lead generation and nurturing programs.
- Hands-on experience in creating and implementing events, be it online to in-person.
- Basic understanding in content marketing and inbound marketing.
- Some experience in launching campaigns and reporting on results.
- Excellent organization and time-management skills.
- Ability to manage multiple simultaneous projects.
- Strong critical thinking skills.
- Fast learner.
- Strong collaboration skills.
- Strong communication skills.
- Ability to work effectively across departments within the organization
About Wiley:
Enabling Discovery, Powering Education, Shaping Workforces.
We clear the way for seekers of knowledge: illuminating the path forward for research and education, tearing down barriers to society's advancement, and giving seekers the help, they need to turn their steps into strides.
Wiley may have been founded over two centuries ago, but our secret to success remains the same: our people. We are willing to challenge the status quo, move the needle, and be innovative. Wiley's headquarters are located in Hoboken, New Jersey, with operations across the globe in more than 40 countries.
"When applying, please attach your resume/CV and a cover letter describing your suitability for and interest in the role to be considered."
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