AddressEmployment Type: Full Time or Part Time
Location: Southport, Queensland
Supervisor/Manager: Operations Manager
Are you a dynamic and creative individual with a passion for marketing? Want to work in the health and wellness industry?
Our office is seeking a talented all-rounder Marketing Specialist to join our team. This is an exciting opportunity for an organized and detail-oriented professional to play a key role in coordinating and executing our marketing initiatives.
Who are we?
Our company has been in the health and wellness industry for nearly 30 years, across 88 countries, simplifying the understanding of health and wellness. InBody paves the way individuals understand their body to achieve better health. A company deeply rooted in innovation, we are a global leader in creating progressive body composition analysis technology.
Main Duties/Responsibilities:
Marketing Strategy
- Develop and maintain a comprehensive content and messaging strategy that aligns with the brand's voice, schedule, and objectives.
- Plan and execute content marketing campaigns to drive traffic, engagement, and conversions.
- Monitor content performance and make data-driven adjustments to improve results
- Affiliate management
Digital Marketing
- Drive successful Google Ads
- Develop and execute SEO strategies
- Social Media Marketing
- Content Creation
- Manage Social Media Channels
Reporting and Performance
- Monitor and analyse campaigns
- Manage budgets and bids to maximise ROI for paid advertising campaigns
- Provide actionable insights and work collaboratively with other teams
- Stay informed about competing products and pricing to make informed recommendations to clients
- Report market trends, competitor activities, potential areas to develop business, customer trends
Promotional
- Prepare and Design Expos and Congress
- Represent InBody with professionalism at trade shows, conferences, events to promote the brand and company
- Create content for print or supporting print materials for sales team
Other
- Website adjustments and management
- Any other ad hoc duties as assigned by the Employer or Employer’s Headquarters from time to time
Skills & Experience
- Proven experience in SEO and digital marketing
- Knowledge of Google Ads, Bing Ads, Facebook Ads, and various social media advertising platforms
- Proficiency in keyword research and competitor analysis
- Excellent copywriting skills
- Experience in budget management and optimization
- Familiarity with Google Analytics and Google Tag Manager
- Ability to work independently and as a team
- Exceptional attention to detail
- Ability to use Wordpress, Adobe Photoshop, Adobe Illustrator
- Video-editing skills will be desirable
Salary
Annual Salary – To be confirmed
