Marketing Specialist

Company Profile: 

WOO is a creative agency that develops brands, campaigns, stories and digital experiences – made to last. We collaborate with you to find the perfect balance between design aesthetic, customer experience and technology. 

We’ve partnered with a range of incredible clients over the past 20 years, from government organisations, community-based start-ups to some of the largest global businesses. Let us help you discover your window of opportunity. 

We are looking for an experienced Marketing Specialist to join our Melbourne based team.  

The successful applicant will report to the Director on a daily basis, some of the following 

tasks are as follows: 

• Develop and execute sales strategies to achieve growth and meet targets. 
• Develop advertising policies and procedures to support sales campaigns  and objectives 
• Develop and maintain strong relationships with clients, partners, and prospects by working closely with the Creative Director, Studio Manager, and Designers. 
• Review and create advertising policies and procedures with management  
• Oversee the production, design, artwork, copywriting, media scripting, television and film production and media placement within time and budget constraints 
• Understand our services and be able to clearly articulate and sell these. 
• Research and identify new business opportunities and viable revenue streams (including new markets, growth areas, trends, customers, partnerships, products, and services) or new ways of reaching existing markets. 
• Reviewing data and consumer trends to report to management for creation and delivery of new campaigns  
• Interpreting and predicting current and future consumer trends 
• Conduct market research to support business growth 
• Grow the new business pipeline by generating leads through cold calling and referrals. 
• Researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information 
• Commissioning and undertaking market research to identify market opportunities for new and existing goods and services 
• Advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels 
• Meet client needs by delivering quality customer support, mapping customer journeys, measuring client satisfaction regularly, and establishing consistent communication. 
• Conceptualise new ideas to drive client solutions and secure consequent sales. 
• Advise on product mix, pricing, advertising and sales promotion, selling, and distribution channels  
• Keep up to date with current design industry trends, locally and internationally, to identify improvements or recommend new opportunities. 
• Help to develop proposals and quotes and present these to clients from diverse industries. 
• Report on successes and areas needing improvements and recommend solutions on how to refine our services. 
• Liaise with the finance team and other departments as appropriate.  

To be considered for this position the successful applicant will need to have the following qualifications or skills: 

Bachelors Degree in the field  

Minimum 2 years’ work experience in the field