Media Campaign Executive

Overview
You will be responsible for planning, executing, optimising and reporting on end to end Paid Media Campaigns across Online (Paid Social, Google Ads) + Offline (OOH, TV, Radio) channels while managing multi million dollar budgets.
Responsibilities

• Support in executing paid media strategies across national campaigns and always on marketing activities.
• Work closely with paid media agency to plan, prepare and manage the publication, optimisation and amplification of marketing and campaign assets, across all media.
• Analyse the impact of marketing campaigns and prepare ongoing reports with actionable insights.
• Support your team to prepare end of campaign impact reports.
• Analyse real time marketing data to recommend and action timely optimisations of campaign activities.
• Demonstrate strong understanding of publishers, partners and platforms, aligning marketing channel selection with the right audience, at the right time.
• Critically review marketing copy for use across multiple channels, demonstrating deep understanding of differing and diverse audience and channels requirements.
• Support across all paid media agency management, including ensuring timely delivery against agreed targets.
• Help manage and execute TTL campaigns across TV, Radio, OOH, Digital, Search and Social.

Skills

• 2+ years experience in a similar campaign role working across TTL campaigns across TV, Radio, OOH, Digital, Search, Google Ads and Social.
• Evidence of supporting implementation of through-the-line marketing strategies
• Experience of coordinating media agencies, as well as other third-party suppliers
• A proven track record within Paid Social, Programmatic, DV360, etc.
• Solid understanding of Google tools: Google Ads (Search, display and re-marketing), Google Analytics, and reporting
• Demonstrable ability to analyse the impact of marketing campaigns, present on performance and action insights
• Excellent knowledge of MS Office and marketing software (e.g. CRM).
• Strong knowledge of the Australian media publisher landscape, and ability to apply that knowledge to audience first strategies
• Solid stakeholder engagement experience – able to capture and apply feedback from a large number of internal and external stakeholders, and provide ongoing, valuable and timely information as to the status of paid media activities – including formalised reports

How To Apply
Please click apply button now or email your resume to Adam Parle at aparle@sharpandcarter.com.au for a private and confidential discussion.