AddressWe are seeking a highly motivated and skilled Performance Marketer to join our team and drive our marketing efforts in the renewable energy industry. The ideal candidate will have a strong background in digital marketing, with a focus on performance-driven strategies to maximise ROI and drive customer acquisition.
Responsibilities:
- Develop and execute comprehensive digital marketing strategies to drive customer acquisition, engagement, and retention in the Smart Energy sector.
- Manage and optimise digital advertising campaigns across various channels, including but not limited to PPC, display, social media, and email marketing.
- Analyse campaign performance metrics and KPIs to track ROI, identify trends, and optimise campaign effectiveness.
- Conduct market research and competitor analysis to stay informed about industry trends and identify opportunities for growth.
- Collaborate with cross-functional teams, including product development and sales, to align marketing efforts with business objectives.
- Stay updated on emerging technologies and trends in digital marketing to continuously improve campaign performance and effectiveness.
- Prepare regular reports and presentations to communicate campaign performance and insights to stakeholders.
- Monitor and manage marketing budgets to ensure efficient allocation of resources and maximise ROI.
- Stay abreast of industry regulations and compliance requirements related to marketing practices in the Smart Energy sector.
- Bachelor's degree in Marketing, Business, or a related work experience
- Proven experience in digital marketing, with a focus on performance marketing and customer acquisition.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Ads Manager, etc.
- Excellent communication and collaboration skills with the ability to work effectively in a cross-functional team environment.
- Detail-oriented with a passion for staying up-to-date on industry trends and best practices.
- Prior experience in the renewable energy sector or related industries is a plus.
Please submit your resume and cover letter outlining your relevant experience and qualifications for this position.
