Pr Account Manager

The account manager role is a senior position managing a busy and engaged group of accounts, and reporting to the business's principals.

We are a specialist financial services PR and communications consultancy working with some of the world’s largest asset managers as well as specialist boutiques, fintechs, financial advisory firms, consultants, accountancy practices, and industry organisations to create communications opportunities and achieve results.

The role combines working from home and in an office in Sydney's CBD, and includes:‍

Account management

Oversee activity across accounts you manage directly, and assist with activity on accounts where the management is shared, with a focus on the following activity:

• Ensure a clear and positive relationship with all clients
• Provide advice to clients on critical or strategic issues
• Identify areas for improvement and propose new initiatives
• Assist in, or lead on, new client relationships to help ensure they are successfully on-boarded and activity commences
• Become as hands on as necessary to ensure clients’ results are consistently achieved

Strategy development

• Drive strategy and planning across all clients that you work on
• Write press releases, news stories, articles and case studies
• Respond to phone calls and emails from journalists
• Arrange interviews and editorial meetings with key journalists for clients’ spokespeople- in person or over the phone - and facilitate these meetings where appropriate
• Monitor media coverage and report results to the wider team and clients
• Attend client events and industry conferences in both Sydney and Melbourne
• Manage and update databases
• Manage clients’ social media accounts such as their Twitter, Facebook or LinkedIn page, if required
• Deliver analytics reports on social media, reporting on traffic, engagement and follower figures when required
• Brainstorm fresh ideas for PR campaigns

Administration

• Complete weekly PR activity updates for each client
• Keep accurate and detailed timesheets to feed into invoicing process
• Accurate and timely input of leave forms

Key skills

• ‍English language fluency: You need to be articulate and have excellent written and spoken English.
• ‍Copywriting skills: You need to have accurate spelling, grammar and proof-reading skills. As well as the ability to produce high quality and accurate written work ‍
• Presentation skills: From communicating ideas to your team to presenting stories to journalists, you need to organise information in a succinct and interesting way to capture their attention ‍
• Strong interpersonal skills: You need to be approachable, friendly and empathetic, and be able to relate to people on different levels within the agency, with clients and with the media.This includes developing and maintaining relationships with journalists ‍
• Strong analytical skills:The ability to provide insights into financial sector issues and media trends to clients ‍
• Ability to deliver: Targeted coverage and creative solutions and new ideas to clients ‍
• Event management: The ability to plan and organise media events for clients, including 1:1 meetings, roundtable events, theatre style set up and the placement of media tables at larger scaled events (such as client organised adviser roadshows) ‍
• Presentation skills: Technology capabilities – creating compelling presentations, spreadsheets etc

The perks of working with us

We provide a range of benefits that reflect our values and sets us apart from our peers.

• Work from home allowance
• Additional Christmas leave
• Entertainment budget
• Birthday leave
• Quarterly team celebrations
• Volunteer day
• Wellbeing day
• Learning@PB program
• Referral bonuses
• Five year long service bonus

To apply, please send your CV to ****@pbcommunications.com.au