PR & Brand Activations Manager

Key responsibilities include:

• Keep on the pulse with daily trending news and topical moments which translate to PR & Brand Activation ideas. 
• Proactively identifying and develop PR & Brand Activation opportunities which help drive brand awareness and talkability.
• Work closely with the internal teams and agencies to drive exciting PR-able moments and drive brand fame.
• Work with the Sportsbet’s Partnerships team to identify opportunities with existing partners across sport (AFL & NRL), racing (MRC and SA Racing) and ambassadors to drive brand awareness.
• Help develop and execute the annual PR & Brand Activation schedule.
• End to end execution of all PR and Brand Activation initiatives.
• Managing all Media Releases.
• Manage and develop key media relationships (mainstream, lifestyle and industry/trade).
• Work with Communications Manager (Sydney) on reporting and media monitoring of all PR and Brand Activations.

About You

• A creative mind that’s always on the pulse with trending news.
• Proven track record in executing events and/or PR activations.
• Great relationship with media, networks and journalists.
• You are a team player who can work effectively cross functionally.
• Experience in end-to-end project management.
• You have a knack for good humour.