PR & Communications Specialist

Cancer Council NSW is Australia's leading cancer organisation and our vision is to change the path of cancer and make sure no one walks alone. We are dedicated to meaningful careers where you will not only change the lives and futures of people affected by cancer, but you will work in a multi-award awarding winning culturally connected environment.About usCancer Council NSW (CCNSW) is a community funded and focused not for profit. We are the largest cancer charity in NSW and our point of difference is that we work across every area of every cancer, from research right through to support.At CCNSW we understand that nothing feels better than doing work you really care about. As Australia's leading organisation supporting all people impacted by all cancers, we understand how good it feels to make a difference. We know that almost 1 in 2 Australians are affected by cancer during their lifetime, by joining the passionate team at CCNSW you'll know that each day the work you're doing will positively impact people in your life and Australia.Together, we will work towards our goal of a cancer free future, while at the same time encouraging you to get the most out of your life with a supportive environment anchored in flexibility, physical and mental wellbeing to bring out the best of what makes you uniquely you. CCNSW we're here for meaningful careers that feel good.About the teamThe PR & Communications Specialist role sits in the Marketing & Communications Unit within the Marketing & Fundraising division. The Marketing & Communications Unit is responsible for promoting, positioning and protecting Cancer Council's brand and reputation across NSW, and supports the whole organisation.About the role:The PR & Communications Specialist plays a critical role in helping Cancer Council NSW meet its organisational objectives through public relations and communications activity. This role is responsible for developing and executing PR strategies for one or more of our key functions, responding to reactive media requests, creating external messaging, sourcing real life stories, working with high profile ambassadors, liaising with relevant internal and external stakeholders, and effectively managing issues and opportunities.Key responsibilities of the role:

• Develop and execute a PR strategy for 1-2 of Cancer Council NSW's key functions (Prevention, Advocacy, Fundraising, Research or Cancer Information & Support), with specific measurable KPIs
• Develop clear, consistent and effective communciations collateral for use across a range of traditional and online channels
• Proactively liaise with the media to place creative and newsworthy stories
• Respond to media requests within agreed deadlines
• Brief CCNSW spokespeople on key messages for media interviews and responses
• Source real life stories for use in marketing and communications collateral
• Manage/advise on minor reputational issues where required
• Use agreed measures to effectively track and evaluate the impact of our PR activity, and refine approach based on results
• Work in partnership with the Marketing and Digital teams to deliver integrated campaigns and content
• Support with working to grow our high profile ambassadors and influencer network
• Embrace an enterprise approach to working, building a solid understanding of how the units in the M&F division work and where the PR team can add value
• Act as a subject matter expert on our verbal brand, educating stakeholders on how to use it
• Work on communications projects and key corporate documents such as the Annual Report as required
• Keep abreast of best practice PR tactics and trial their use in the PR & Communications team
• Develop and maintain strong relationships with key stakeholders, such as the wider Cancer Council Federation, the media, community and high profile ambassadors
• Participate in the out-of-hours media roster

About youEssential:

• At least 3 years' experience in an in-house or agency PR/communications role
• Ability to spot what makes a good story and the resources required to sell it in
• Ability to influence key stakeholders to deliver excellent results
• Excellent spoken and written communication and presentation skills
• Self-sufficient with ability to spot opportunities and take initiative
• Exceptional interpersonal skills and ability to work with stakeholders at all levels
• Proven stakeholder relationship / management skills
• Good organisational, project management and time management skills
• Calm under pressure with the ability to work on multiple projects simultaneously
• Ability to respond to media requests outside of normal business hours

Desirable:

• Strong relationships with all types of media
• Experience of delivering great outcomes on limited budgets
• Experience of integrating paid and owned media into PR campaigns

About the benefits

• Generous salary packaging options that can increase your take home pay by paying certain expenses using pre-tax dollars up to $15,900 a year.
• Recognised for Voice Project's 2021 and 2023 "Best Workplace" Award.
• Access to flexible work arrangements including a balanced approach to WFH and office.
• Additional performance-based leave available.
• Work for purpose and know that your work fosters an engaged, diverse and culturally aware organisation.
• Discounts available for everyday expenses such as private health, retail and fitness

CCNSW is an inclusive place to volunteer and work. We embrace diversity, celebrate our differences, and inspire each person to be their authentic self at work. As we strive to represent the communities we serve, we welcome and actively encourage applications from Aboriginal and Torres Strait Islander people and other diverse groups.If you require any adjustments to submit your application, please get in touch with us atApply online by visiting our website directly, copying the following link then click on the role title and submit your cover letter and resume.Please note, the health and safety of our people is a priority for us, our employees and volunteers are strongly recommended to be up to date with their COVID vaccination.