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Form of workAre you passionate about Product Marketing and communicating product value propositions and benefits using creative copywriting, visuals, and more? If you’re a creative marketer and want to own Product Marketing end-to-end, this role is for you!
It’s an exciting time to join this client as they enjoy a period of growth, expand their innovative product range, and enter multiple new markets across Europe, Asia, and more.
You will join a diverse and creative marketing team of specialists across product, brand, events, digital, creative, social, and PR.
Your Responsibilities:
- Craft and manage product positioning, value propositions, and competitive pricing.
- Spearhead product launch plans, ensuring alignment with overall marketing strategies to boost product awareness and conversion.
- Develop comprehensive product messaging, including feature/benefit copy and taglines.
- Oversee the creation of marketing assets, adapting product value propositions for diverse markets.
- Analyse market trends, competitor activities, and sales performance to inform strategic decisions.
- Proven experience (at least three years) in Product Marketing or a similar role, ideally within the consumer goods sector.
- Exceptional written and verbal communication skills, alongside strong analytical abilities.
- Relevant qualifications in Marketing, Communications, or a related field.
- Proficiency in Microsoft Office.
- Impact lives with your work, contributing to products that lead the industry in innovation and style.
- Thrive in a holistic work environment that values diversity, creativity, and exceptional execution.
- Enjoy perks like early Friday finishes, a vibrant workspace, and a location bustling with amenities.
