Product Marketing Manager

Sonder

To build a world where people feel accepted, supported, and heard.

Sonder is a data-driven, human-first wellbeing company; helping organisations re-imagine their people’s health, wellness and safety. The heart of the solution is a technology-driven platform supported by medical and mental health experts - available every minute of every day. Their mission is to achieve the right outcome for a broad range of wellbeing and safety issues, from mild to severe. Aggregated data also provides organisations insights to reduce people-related risks and drive decision making, supporting leaders to confidently create a brighter future for their people and their organisation.

About the role You will plan and execute marketing initiatives to drive awareness and understanding of the Sonder product and service. You will craft compelling messaging and positioning strategies that effectively communicate Sonder’s complex value proposition.

You’ll be a subject matter expert to allow the marketing, sales and customer success teams to articulate Sonder’s features and benefits to win new business and increase deal velocity.  What you’ll be doing

• As the voice of the customer within the Marketing team, you will collaborate with Product and Member Experience to influence improvements in service adoption and use
• Support sales enablement and product collateral development.
• Create persuasive marketing collateral that effectively communicates the unique benefits and ROI of Sonder to prospects.
• Conduct market research to identify customer needs, market trends and competitive landscape. 
• Analyse data to derive insights that inform marketing strategies and product development decisions.
• Develop test/learn/iterate processes to successfully drive continuous improvement

Who are we looking for? The ideal candidate is passionate, self-motivated, and takes pride in producing high-quality work every day. Above all else, you - the ideal candidate - will embody the Sonder values and love working in a fast-paced, dynamic workplace. What you bring to the team;

• 3-5 years experience of Product Marketing experience 
• B2B Marketing experience
• SaaS or HR Tech experience would be beneficial
• Proven track record of positioning, planning, supporting and executing successful product launches.
• Ability to influence cross functionally 
• A knack for finding creative, fresh ways to explain traditional ideas
• Strong empathy for the end user. Obsession with understanding user problems and needs.

Why join Sonder? You will work with a collaborative, vibrant and passionate team of experienced professionals, inside and outside of the Marketing Team and as we continue to grow, there will be plenty of development opportunities.

• Hybrid working environment + modern office facilities
• Learning fund - annual contribution + 2 days of study leave to support your personal development
• Paid parental leave with an attractive return to work policy (e.g. Return to work at 80% for the first 3 months at full pay!)
• Induction and onboarding designed to make you succeed in your new role
• Salary packaging and novated leasing 
• Wellbeing support to invest in your own wellbeing
• Free coffee Tuesdays and catered lunch on Thursdays
• Team social fund to connect with your team, plus company wide social events 
• Dog-friendly office 
• Volunteer leave - 2 days per year to participate in meaningful causes and contribute back to the community

• 📈 Campaign Optimisation
  

  Increase performance of campaigns by proactively finding opportunities and tactics to improve processes, experiences, and results

• ❎ Multi-Channel Marketing Campaigns
  

  Develop and execute multi-channel marketing campaigns to achieve specific goals, including awareness, engagement, and leads

• 🔮 Experimentation
  

  Design and conduct experiments within a set budget to test hypotheses and evaluate findings for optimization of growth tactics

• 🧩 Creativity
  

  Generates multiple innovative/new/novel ideas to solve a problem

• 👍🏼 Flexibility
  

  Copes with changes and ambiguity in varying circumstances and can adapt behaviour effectively

• 🤓 Learning agility
  

  Identifies and applies strategies to enhance reception, retention and use of newly acquired information, skills, and abilities