Product Marketing Manager - Go To Market Specialist

A well-established financial company is seeking a Product Marketing Manager to assist them with the launch of their new FinTech product. 

This role will be responsible for go-to-market tasks, branding, Product Marketing, marketing campaigns, B2B sales and account management.

This role will lead: 
1. Developing and executing the go-to-market strategy
2. The product launch
3. Demand generation

Title: Product Marketing Manager
Role: 6-12 months fixed term or contract - day rate
Location: Sydney CBD 

Responsibilities:

• Oversee the various workstreams of Go to Market including the product launch, marketing campaigns, merchant acquisitions, martech implementation and setup
• Oversee relationships with key external suppliers and partners such as brand and research agencies
• Collaborate with leaders in other key areas such as product, customer support to ensure that our systems, projects, campaigns and communication are transparent, effective and meeting the commercial objectives
• Analyze and determine key insights from key business drivers, trends, operating metrics, market and customer insights
• Support the BDM and Account Based Marketing Managers in the development and execution of the B2B merchant strategies to acquire, retain and grow our merchant partner network
• Overall management of the marketing and sales functions with the Go to Market team

Requirements: 
- Product Marketing leadership experience 
- FinTech market experience 
- Product launch experience 
- Payment experience (preferred)