AddressIt’s not a word you’ll find in the dictionary, but it’s a word that means a lot to us. We define Lumify as the process of illuminating lives through learning. It’s about striving to be smarter, to do better, to go further, and to shine brighter. Our purpose is to turn change into opportunity by upskilling the world for tomorrow.
From first-time students to career-changers, upskillers to promotion-seekers, and support techs to CTOs, we encourage modern learners to embrace change and turn it to their advantage. We empower them to decide when and how they learn.
Winner of Employer of Choice in the Australian Business Awards 2023 and Winner of Best Place to Work in the AFR Boss Awards 2023.
What’s the opportunity?
We are seeing a Product Marketing Specialist to join our fast-growing and fast-paced Product Marketing Hub. This is a full-time hybrid role responsible for conducting market research, developing and implementing go-to-market strategies, collaborating with sales and product management teams, and effectively communicating product value propositions. The role is based in Brisbane, QLD, with the flexibility for some remote work.
What will you do?
- Conduct competitor analysis and identify market opportunities
- Develop and execute go-to-market strategies
- Create marketing collateral that effectively communicates product value propositions
- Craft compelling narratives that resonate with the target audience
- Work closely with copywriters, designers, video editors, agencies, product managers and sales team
- Optimise campaigns for maximum reach and impact
- Interpret data, track KPIs and demonstrate performance
- Collaborate on product launches, events and more
- Bachelor’s degree in Marketing, Business, or related field highly regarded
- Excellent written and verbal communication skills
- Proven experience of working independently and managing multiple projects simultaneously
- Ability to collaborate effectively with peers and stakeholders
- Strong analytical and problem-solving abilities
- Familiarity with digital channels (social media, email, SEO, etc.)
- Passion for creativity and innovation
- Background in a creative or digital agency highly regarded
- Generous remuneration!
- We are flexible; with our hybrid model, you can choose to work in any campus 3 days per week and 2 days at home
- We are learning obsessed; attend all our courses at your fingertips free of charge
- We are people centered; access products, tools, resources and leave to keep you and your family happy and healthy
- We are change makers; we operate collectively under 5 impact areas of people, customers, governance, environment and community
- We celebrate you; our people do incredible work and deserve great rewards
About Lumify Group
Through our three core brands - Lumify Learn, Lumify Work and Lumify People - we’re able to deliver on the full spectrum of IT training. So no matter what your skillset, where you are in the world, or how you prefer to learn, we can make it happen.
At Lumify, we transform our team and supercharge our own careers. We recognise incredible achievements, we invest in the hard and soft elements of professional development, and we help you go further, faster.
If that sounds like something you’d like to be a part of, we’d love to hear from you. Today, over 200 likeminded individuals work across the APAC region, visit our careers website to learn more about culture and opportunities at Lumify Group.
By submitting your application, you agree that Lumify Group may collect your personal data for recruiting and related purposes. Due to the nature of our customer contracts, if successful in employment, you consent to our employment screening process in which reference checking, police checks, identity and qualification verification is required.
We are Lumify. Together, we are shining a light on future learning.
