AddressAt Combine Air the Club Sales & Business Development Coordinator is the voice of the
business. It requires outstanding interpersonal and communication skills.
This key role is accountable for generating and converting leads for their CA x Club, along
with building strong brand awareness and local relationships with businesses and individuals
with the goal of increasing session attendance and meeting Sales and retention KPIs.
Reports to:
- Head Coach
- Franchise Owner
Direct Report
- CA Admin Team
Role Responsibilities
Club Sales & Outreach
- Drive leads enquiries, in person, over the phone & online
- Convert leads to meet club KPIs
- Work with the community to drive new ALL-STARS into the club whilst working on
opportunities specific to the community & demographic of the club - Help devise solid outreach strategies to increase lead generation and meet club KPIs
- Help develop & prioritise community marketing and lead generation efforts
- Help execute approved marketing and lead generation efforts & analyse for ROI and
lessons learnt for future development - Help manage and oversee all special events, including pop-ups and out-of-club
events - Help implement national campaigns at a local level
- Responsible for developing and supporting club staff with marketing activities
- Conduct after-action review on local campaigns & activities to evaluate & support
future campaigns - Report on success of local campaigns
- Help create local event calendar for both the club and local businesses/groups and
determine your club’s involvement in any community events - Help develop the club community and corporate marketing budget
- Help deliver solutions that promote & create positive ALL-STAR experiences in the
club - Email communications for local events/specials/news happening at the club
Brand Awareness - Help communicate the CA benefits, services and mission to the local community
- Report on local trends, competitor activities and strategies that can be implemented
to grow brand awareness in your local community - Build brand awareness and increase brand value through local activations with club
staff and key ALL-STARS - Help in the creation of content for review & submission every month
- Help conceptualise local social media storylines by including current season apparel,
guest coaches, relevant cultural conversations or themes - Execute any required social media duties to the CA Standard
- Target and engage with local pages driving both content and engagement on
community posts - Help organise occasional social media takeovers spotlighting key club individuals
Community Partnerships
- Help identify & collaborate with local influencers
- Track and maintain relationships & efforts between the Club & Influencers
- Maintain a record of all gifted items and sessions
- Help identify potential partnerships for the Club
- Document in-club events via photos, videos, blog posts etc
- Coordinate with third party professionals such as video/photographers for premium
club content - Help leverage club/client contact to identify and develop strong relationships within
the local community
Administration - Help gather and complete daily and monthly reports highlighting efforts and analysing
strengths and weaknesses of the club - Assist scheduling as needed with coordinating facility schedule to maximise outreach
and local activations with coaches and club staff - Assist with training new coaches and club staff on the CA Brand along with outreach,
Sales and retention initiatives - Attend weekly and monthly sales meetings and actively participate
- Provide exceptional customer service and be the best of the CA Brand in greeting,
assisting and responding to ALL-STAR needs or inquiries and helping resolve any
complaints the club may receive
Essential Requirements
- Strong interpersonal and verbal communication skills
- Strong work ethic
- Perseverance & competitiveness
- Flexible to work evenings, weekends & holidays
- Excellent organisational & leadership abilities
- Ability to analysis data and performance/operational metrics
- Attention to detail
- Proficient in problem solving & able to work proactively within a team
- Positive outlook & attitude
- Belief that outstanding customer service is the key to sales success
- Passion for health & fitness
- Self-motivation
- Willingness to undertake personal and professional development
