Senior Account Manager

Job Purpose:

The Senior Account Manager plays an integral role within the agency with respect to the client portfolio; and holds accountability for client strategy, performance and retention.

A strong level of understanding of the digital eco-system is essential, with the role heavily immersed in the digital landscape in the form of Facebook Ads Manager, Google Ads Manager, Klayvio/MailChimp, Google Analytics and Shopify. Confident and well-versed across all aspects of marketing this role needs to work with clients to strategise and recommend the most effective opportunities to achieve client KPIs.

Client-facing, this role will manage all communication with assigned clients and also be responsible for onboarding new clients into the Agency alongside the Digital Director.

Key Responsibilities:

• Management of 6 senior-weighted accounts (holistic approach)
• Briefing and managing content creation with Graphic Designers, Photographers and Videographers to support digital account requirements.
• Development and optimisation of the clients complete Facebook funnels —- content management and optimisation of their accounts.
• Work alongside our Google specialists and Campaign Manager (email automation) to ensure a holistic approach to your client’s digital account.
• Track and report on KPI’s, as well as identifying opportunities or issues with the client ahead of time.
• Reviewing e-store analytics and the conversion marketing matrix and provide strategic recommendations for improvements
• Identify up-sells and strategic suggestions for all of your retainer clients in conjunction with Digital Director including potential on-going work or additional ad-hoc or project work to drive agency sales targets.
• Identifying own knowledge gaps
• Management of monthly reporting to clients, championing client WIP’s and presentations
• Oversee and work alongside the Digital Director whilst supporting where necessary Digital Coordinators
• Be an ambassador of Chain Social Agency by living and breathing our company values.

Additional Requirements:

• Must have a minimum of three (3) years experience in a digital marketing agency in a similar role.
• Be able to;
• Create processes and procedures for your day-to-day.
• Identifying improvements and efficiencies to the Chain Social Account Management systems.
• Demonstrate your ability to work in a team environment where everyone wins.