Senior Activation Executive

Spark Foundry is looking for a Senior Activation Executive to join us in Sydney. We are one of the fastest growing agencies in Australia and the world.

At Spark Foundry our vision is to Fuel Famously Effective Ideas. Famous and Effective. Not one or the other, both. That sounds nice, but to get to famously effective ideas you need some key ingredients.

You need diverse thinkers and diverse thinking. We call this Allsorts. This helps us tackle challenges through different disciplines and perspectives. You need to thrive on the belief that great ideas are only great if they work. It’s not enough to be new, or cool, or interesting. Our solutions need to drive a business result. Everything else is vanity. You need to embrace both the art and the evidence. Right and left. Imagination and activation. Intelligence and technology. Big ideas, forensically measured. 

All that while being a good human?  Sound like you? Sound like where you’d like to be? We’d love to meet you.

WHAT BENEFITS DOES SPARK OFFER?

Be a part of the Publicis Groupe family, one of the world’s most progressive and dynamic modern communications businesses, enjoying all the perks that come with our network offering:  

• A comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing
• A creative, fun and rewarding office environment backed up by our Publicis Liberté flexibility approach “working your way, with us!”
• Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network
• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes
• A culture of open feedback and support to reach your goals through our Career Conversations program
• A committed Diversity, Equality and Inclusion strategy driven through our Viva! Women, Égalité, enABLE and Embrace (reconciliation action plan) programs 
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year
• Parental leave policy with up to 18 weeks paid primary carer leave and generous secondary carer benefits
• Access to counsellors, psychologists, and professionals through Sonder - an all-in-on digital wellbeing technology platform designed to support psychological, medical & safety needs

THE PURPOSE OF THIS ROLE

The purpose of the Senior Activation Executive is to manage media buying and best-in-class campaign activation across offline channels, delivering exceptional results against agreed parameters and a good knowledge of the Australian media landscape. The Senior Activation Executive reports into the Activation Director and will have the support of an additional Activation Manager.

This is a chance to join a multi-discipline team and learn a diverse set of skills, while working with some fantastic clients. A varied mix of clients who host an exciting range of products which give the team merit to do fun things that’s outside the box!

You will be strong on TV and other offline channels, across buying, management and reporting. You will bring the confidence to accurately respond to client briefs and provide exceptional client service, all while ensuring that traditional media metrics are being fulfilled.

Great opportunity to be involved with large scale OOH campaigns and exciting sponsorship / partnerships!

WHAT KEY RESPONSIBILITES DOES THIS ROLE HAVE?

• Activating all campaigns using the Spark Activation Model & Philosophy – support with driving negotiations for clients with media partners; negotiate campaign trading positions where there are no long-term deals in place across all media; optimise and track all campaign variables to ensure all objectives are met
• Market analysis – proactively complete regular and continuous analysis of market trends, economic issues and other factors effecting buys; present market updates, sponsorship/partnership opportunities, and other information of interest internally and to clients where appropriate
• Campaign analysis and optimisation – monitor and optimise campaigns regularly
• Tracking & Reporting – produce or oversee the production of accurate post campaign reports that demonstrate delivered value and learning opportunities for all campaigns
• Campaign Management & overseeing finance processes – complete final buy documents and benchmark bought rates after every bought plan; maintain accurate budget and spend management of campaigns
• Team Mentoring and train a Coordinator

WHAT BEHAVIOURS DOES OUR DREAM ACTIVATON EXECUTIVE HAVE?

• Passionate about the media and advertising industry with an interest in new technology
• Confident and engaging interpersonal, presentation and communication skills, able to guide and influence key stakeholders.
• Ability to keep themselves and their team accountable for their outputs
• Strong organisational skills with the ability to juggle multiple priorities
• Able to think creatively, laterally and conceptually
• Develops professional relationships with media partners, understanding the information sharing boundaries
• Attention to detail that is second to none

KEY REQUIREMENTS

• A 1-3 years’ relevant experience
• Strong understanding and working knowledge of the Australian media landscape
• Experience across the following Office platforms: Word, PowerPoint and Excel
• Have a full understanding and experience using the following tools: eTAM, BMD, Roy Morgan, EMMA, eRAM, Nielsen Digital/ Answers, Sizmek and/or DCM, MOVE, AQX Fusion
• Experience in buying MTV, RTV and STV and track record of delivering against goals 
• Experience in buying across all offline media, digital would be beneficial

WHAT DOES LIFE AT SPARK LOOK LIKE?

We offer progressive flexible working options to everyone at all levels – It’s not a policy. It’s behaviour led and reinforced through our values.  Mental health and wellbeing is something we take seriously– It’s championed by our own people internally and is a regular conversation. We have a lot of fun – Even in this virtual world, we are constantly looking at reinventing how we connect with each other.

Spark Foundry, as a part of Publicis Groupe believes that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions. We encourage applications from Indigenous Australians, people with disability, people from diverse cultural and linguistic backgrounds, mature age workers, and lesbian, gay, bisexual, transgender and intersex (LGBTI) people.