As Senior Media Advisor you will manage media initiatives, issues & opportunities for a designated business unit to enhance and maintain client's reputation in the media.
Key Accountabilities
Work in partnership with internal stakeholders to maintain a forward calendar of opportunities and achieve a coordinated media approach and narrative aligned with the agency's vision and priorities.
Prepare engaging, high quality and strategically aligned messaging and media materials including pitches, releases, statements, talking points and Q&A, within a fast-paced, dynamic environment.
Research and develop proactive story pitches along with relevant content/spokespeople to achieve Health Infrastructure's strategic media objectives and enhance its reputation.
Establish and maintain effective working relationships with media contacts to ensure timely and accurate responses to enquiries and achieve a balanced view of agency activities and projects.
Monitor the external environment for issues and proactively develop strategies and responses to minimise risk, ensuring timely escalation of advice to internal stakeholders.
Liaise with internal stakeholders, Local Health Districts/Networks, Ministerial offices, government agencies and other relevant organisations for input to responses and proactive opportunities.
Monitor, evaluate and report on media activities and outcomes to ensure alignment with objectives, inform future approaches, promote learnings among the wider team and advocate improvements.
Actively identify and contribute to the evaluation of, and changes to, systems, procedures, and processes to optimise efficiency and support the continual improvement of services.
Key Challenges:
Prepare considered and accurate information and materials in a fast-paced, high-pressure environment with competing deadlines and changing priorities.
Maintain awareness of client activities and public issues to develop approaches and responses to mitigate risk and leverage opportunities.
Navigate the sensitivities of a matrix organisation and a high profile, complex and politically sensitive operating environment while adhering to media and communication protocols.
Like to know more? To submit your application, in strict confidence, please apply online using the appropriate link below. Alternatively, for a confidential discussion, please contact Shivika at 02 7209 9543, quoting Ref No. 218074.