Senior Content Lead, Australia Post

What’s the role?

Are you a creative thinker who can produce best-in-class content and retail campaigns that excite customers? A copywriter with a love for print creative, digital content and social media who dreams of driving innovation for our country’s most iconic brands?

Medium Rare, Australia’s leading content marketing agency, is looking for a Senior Content Editor to lead creative outputs on its Australia Post account.

Having held senior roles in publishing, creative or content marketing at a media company, agency or brand, you’ll be comfortable leading and executing content campaigns from beginning to end. This includes campaign ideation, writing and developing creative concepts for printed retail catalogues and digital assets, newsletters, short-form videos and long-form written content.

You’ll think like a creative and, at the same time, a marketer – ensuring rich and polished content brings customers closer to the brand and meets Australia Post’s commercial objectives. We’re looking for someone with big cross-channel ideas, who can confidently share these with clients in presentations.

Working closely with a talented and passionate team of creatives and account managers, you’ll be joining a fast-growing business with a flexible working environment offering stability, balance and great culture. This is a hybrid role, based in our Sydney office but with the opportunity to work part of your week remotely.

Key responsibilities:

• Ideate and produce high-quality content for Australia Post, including print catalogues and magazines, website copy, social media assets and video.
• As the copy lead, work closely with the Art Director and Client Manager to develop campaign creative concepts and proposals for seasonal retail campaigns, leveraging data and insights and best-in-class ideas to excite the client. While you’ll be responsible for all copy in creative and proposals, we’re looking for someone who also thinks visually and can work on creative concepts with the design team.
• Work closely with the client to refine concepts, execute them within brand and editorial guidelines and liaise on revisions. An exceptional eye for detail is essential.
• Develop bespoke assets for Australia Post websites, social media channels and newsletters to further amplify campaigns – maximising engagement and driving action.
• Elevate and continually evolve campaigns and content executions to ensure they remain fresh and effectively connect with customers, bringing them closer to purchase and closer to the brand. We value creativity and are looking for someone who will innovate and challenge the status quo.
• Develop a strong understanding of the Australia Post business and look for ways to further support the client.
• Work across other top-tier clients and a range of categories when required. The ability to ideate and write about a broad range of topics, including lifestyle, travel, business, technology and homes, would be beneficial.
• Work with the team to develop and pitch creative concepts to win briefs and new business. This includes working closely with the strategy and insights team on ideation, assisting in proposal writing and working with the design team to direct the creation of mock-ups.

Who are you?

• At least 3 years experience as a senior editor, creative or Content Lead at a media publisher, agency or brand. We need someone with skills to tell a story across all channels, so solid experience in print, digital and social content is essential. Video script-writing and newsletter experience will be highly regarded.
• Extensive writing and copy editing experience, as well as the ability to manage freelance contributors within a budget.
• High-level organisational skills and demonstrated experience juggling multiple deadlines and concurrent projects. We’re looking for someone who knows how to balance speed and deadlines, while always maintaining an eye for detail and quality.
• Excellent communication skills to drive positive and productive conversations with clients and stakeholders. Presentation skills would be an asset.
• Ability to think visually and direct visual assets, including print, social content, videos and display ad creative. You’ll work independently as the solo editor but collaboratively with a team of designers and account managers.
• Up-to-date knowledge of all social media platforms, best practice and specifications.
• A love of learning. You’re always looking for new ways to wow clients drive results and, most importantly, understand their business needs.
• Experience writing presentations and pitches is preferred and a willingness to develop this area of expertise is required.
• Knowledge of SEO writing and analytics is advantageous.

News Benefits

News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include:

• Exclusively ours - Access to publications and products from across the News Corp family
• Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices) 
• Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
• Helping you grow - Development opportunities (including diversity and inclusion - focused education series) and recognition
• Financial wellbeing - Support on making the most of your money
• Perks & discounts - Exclusive offers across a range of products and services
• Giving back - Make a difference to our communities.
• Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents’ rooms

Who are we?

Medium Rare is a hybrid workplace. We’re based in Pyrmont but you’ll have the opportunity to work part of your week remotely. 

Our team is dynamic and high-performing and we encourage key behaviours in our people to help maintain and improve our company culture.

• We are hardworking and stay true to our strong Medium Rare brand and reputation, leading positive relationships with our clients and showing them that we understand their worlds.
• We prioritise healthy work relationships by bringing our team together in productive and collaborative ways, celebrating individual and joint achievements.
• We are constantly looking for ways to improve our processes by creating ways of working that enable collaborative, creative idea generation.
• We prioritise our integrity as a team and individuals by working hard to maintain high professional standards, seeking out diverse and varied client work and pushing back on unreasonable client demands.

What’s next?

Apply now or for more information on careers at News Corp Australia visit www.newscorpaustralia.com/careers

Our Commitment to Diversity, Equity and Inclusion We know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities of Australia that we serve. Our people make us unique and we all have a story. We encourage people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities and gender identities to apply. Inclusion is important to us and we want everyone at News to bring their whole-selves to work. If you require any accommodations or adjustments throughout the recruitment process, or would like to outline which pronouns you prefer, please feel free to let us know.

If you require any accommodations or adjustments throughout the recruitment process, please feel free to let us know. For more information regarding Diversity, Equity and Inclusion at NewsCorp Australia please visit www.newscorpaustralia.com/careers under the DEI section.