Senior Creative Connections Planner

As a Senior Creative Connections Planner, it is your responsibility to lead the acceleration of integrated campaign ideas cohesively across all owned, earned, shared and paid connections to maximise receptivity and connect meaningfully with consumers.
The role requires you to work with the strategic direction and deliver connected creative solutions, working alongside both internal departments and agency partners to ensure a seamless integration of the campaign idea (strategic platform/ creative platform).
The type of people we look for are passionate, a natural collaborator, with a true creative flair who are always looking to push the thinking to deliver best in class comms solutions. It's not about egos in this team but people who really give a sh*t about the work they do.
You have 5/ 6 yrs+ experience within the industry and you have a fundamental knowledge of the Australian media landscape across multiple categories.
Effective organisational skills, stakeholder management and interpersonal skills both within the UM Team I SBU Teams & the Client are critical in delivering success in this role.
At this level we expect unquestionable quality delivered consistently across your clients and people who genuinely love the craft.
CORE FUCTIONS
Storytelling and connected thinking.
o You are joined up thinker and storyteller at the heart. It's probably the two key attributes that we value above all others.
o Demonstrate the ability to solve problems through an original and creative approach, thinking outside the box of conventional media solutions.
o Confidence to respectfully challenge and build on the strategy to ensure that the ideas can work across all relevant connection points
o Demonstrate clear deep knowledge of the media landscape.
o Keep up to date with marketing and communication trends within the industry of assigned clients as well as the media industry.
o Profound knowledge of the services and solutions provided by SBUs and rostered agency partners of UM clients.
o The ability to translate this knowledge in the room with clients and deliver clear and considered recommendation.
o A natural desire to keep up to date with the latest innovations, technologies.
Connection Planning and idea management
o Collaborate with the Strategy team at all relevant stages of the Futureproof Planning process to ensure the campaign idea is accelerated through the Connections Experience Plan and delivering on the strategic architecture.
o Profound understanding of the consumer interactions across different connection points (OESP) and how they are interrelated.
o Prepare & contribute to the Connections Briefing with internal stakeholders (Partnerships + SBUs + rostered client agencies).
o Guide stakeholders, agency partners to reflect strategic platform and the big idea in connection tactics to deliver creative solutions of the highest standards.
o Presents the Creative Connections Experience & ideas to the relevant stakeholders.
Creativity and Ideation
o Equipped with techniques and activities (e.g. divergent & convergent) that help to facilitate creativity.
o Lead the ideation team sessions in conjunction with the Strategy team and relevant SBUs to generate creative & compelling connections idea.
Agency village management
o Inform Client Management & Um Craft teams on delivery timeline & requirements (meetings, resources)
Consumer Experience mapping and framework
o Ability to translate a media plan into a consumer experience map that demonstrates how consumers pass through the journey.
o Connections Framework that outline the role of comms and content mapping.
Campaign and time management
o Execute optimisation recommendations.
o Inform Client Management & Partnerships teams on delivery timeline & requirements (meetings, resources)
o Impeccable time management skills.
Be part of the UM culture
o Participates in and contributes to activities of the UM culture, group specific activities and initiatives of the Creative Connections craft team. We love experiences and collaborating together, so get involved!
Still curious about us? Check us out at umww.com!
Be part of the future everyone is searching for. Apply to join the UM Australia team today.
We value unique backgrounds and experiences to encourage and celebrate diversity. First Nations people, those identifying as LGBTQ+, people of all ages, people with disabilities, and people who are culturally and linguistically diverse are encouraged to apply. Our aim is to create a workforce that reflects the community in which we live.