Senior Digital Analyst - Adobe/ Google Analytics

Senior Digital Analyst - Adobe / Google AnalyticsHybrid work - 2 days max from the office, rest from homeThe CompanyThis client is one of Australia's largest retail groups who are award winners for their innovation, customer obsession and their multi-channel initiatives. They are embarking on their next generation of growth - their family of leading brands are well respected and highly visible throughout Australia, New Zealand and the world and Digital Analytics is one of the most critical enablers of their future success.The RoleAs a Senior Digital Analyst you part of a team that are responsible for the design, delivery and launch of new exciting offerings and projects focusing on customer journey on the website and app and how it can be optimised.Working with a passionate Chapter Lead and a broader Digital Analytics team, you will be an independent problem solver. You will partner cross functionally with the product teams to provide actionable insights regarding digital customer journeys and shopping behaviour on their site.Key Responsibilities

• Proactively analyse and identify opportunities which may increase website conversions across different propositions, marketing channels and customer cohorts.
• Provide optimisation opportunities to drive increased uptake of various propositions, eCommerce revenue and engagement - liaise with the CRO team for any testing opportunities.
• To ensure data collection is robust through ongoing tagging - liaise with the data implementation team.
• Be an advocate of analytics and work with other teams to ensure they keep analytics in mind when developing new features.
• Provide thought leadership to other analysts in the team on digital measurement and analytics techniques.

About You

• At least 3+ years Digital Analytics experience with experience in using web analytics and tagging tools.
• Must have - sound knowledge of Adobe Experience Cloud products, in particular Adobe Analytics or Google Analytics.
• Ideally experienced in data query and manipulation using SQL.
• Excellent written & verbal communication skills are essential for stakeholder engagement responsibilities.
• Ability to work as a self-starter on individual projects as well as being part of the team to contribute to team success
• Experience of working in cross functional teams within an agile delivery framework

This is a great opportunity to work in a genuinely analytics hungry organisation where you will have an opportunity to collaborate with some of the brightest and best minds and progress and fast track your career.IMPORTANT: By submitting your email address and any other personal information when you APPLY to a job, you consent to such information being collected, held, used and disclosed in accordance with our COLLECTIONS NOTICE and PRIVACY POLICY.