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Form of work We have an exciting opportunity to join Australia’s fastest-growing beauty brands as our Senior Digital Marketing Manager. This is a full-time role based out of our HQ in Sydney.
About Us
We're the team behind two of Australia's most successful and fastest-growing beauty brands, ModelCo and MCoBeauty. Founded by entrepreneur and CEO Shelley Sullivan, we're beauty-obsessed, industry disruptors who pride ourselves on doing things differently, a progressive team with a strong work ethic and entrepreneurial spirit.
We create high end yet affordable beauty products that deliver premium results for our customers. Our heritage brand ModelCo is beloved for our innovative, on-trend colour cosmetics and award-winning self-tanning solutions. Our diffusion line MCoBeauty is Australia’s leading luxe-for-less, cruelty-free and vegan beauty brand, a global viral sellout success story and the #1 best-selling makeup brand in Woolworths.
Due to significant growth, we’re seeking a talented, highly motivated and passionate Senior Digital Marketing Manager to join our growing team. This is a fantastic opportunity to work in an exciting high growth business as we roll out our national and international expansion plans.
You will have 5+ year’s experience in a similar role, with proven experience scaling Ecommerce brands revenue year on year.
Responsibilities
Manage the global digital strategy for both brands, scaling digital revenue in line with YOY KPI’s
Digital P&L Management for marketing department – ensuring profitability while achieving KPIs
Lead end-to-end strategy and management of the marketing department, including Google Ads, Social Media Marketing (Organic & Paid), SEO, ECommerce Website Optimisation (Merchandising, CRO & UX), Affiliate Marketing, Design, Email Marketing & Content.
Hands on ad strategy and execution – scaling ecommerce spend profitably while also driving in-store traffic through Tik Tok, Google Ads & Facebook Ads
End-to-end management of creative briefing for all banner, email marketing and advertising collateral (digital and retail)
ECommerce strategy and execution, optimising product imagery/videos, banners, merchandising, inventory, prices, bundles, cross-selling, up-selling, categorization, shipping (Auspost & DHL) with the assistance of an ECommerce Executive.
Manage SEO strategy and implementation – improving organic keyword rankings, managing redirects, backlinks, sitemap submission, structured data markup and PDP video transcript markup
Create organic social strategy alongside social manager – growing social impressions, followers, traffic and revenue with competitions, giveaways and brand partnerships through Tik Tok, Instagram & Facebook
Manage both digital retail strategy - Woolworths, Big W, Best & Less, Pharmacy and support internal distributors – ensuring site merchandising is optimized and tailoring promotions around in-store planogram dates and retail strategies, creating in-store traffic Google Ads, Facebook Ads & Tik Tok Ads.
Manage EDM strategy and implementation - increasing email revenue in line with KPIs
Manage customer service team, ensuring communication with customers is effective, front of house and office management is at required standard of wider team
Manage the marketing calendar for the marketing team, ensuring all promotions, EDMs, Banners and activations are mapped clearly.
Create and manage templates and processes for the marketing team
Conduct industry research to develop original content ideas and identify new opportunities that drive increased brand awareness and conversions
Upskill team on best practice for all channels
Manage brand folders and ensure these are kept up to date for the wider teams and external requests
Management and optimization of Amazon product listings with team
Requirements
Passion for beauty and bachelor’s Degree or equivalent experience in a Marketing or related field
5+ years’ experience in a marketing management role, preferably within a beauty, fashion, retail or agency environment
Proven experience exceeding KPI’s and scaling ECommerce brands revenue through Google Ads, Facebook Ads, Tik Tok Ads, Organic Social, SEO, and Email Marketing
Excellent written and communication skills
Proficient in Microsoft Office Suite
Ability to work collaboratively in a team environment but also independently when required
Company Perks
Competitive salary package
Product allowance
Fantastic collaborative company culture This role is based from our HQ based in Rosebery, NSW, with occasional travel required.
This role is based from our HQ based in Rosebery, NSW and may require interstate and overseas travel to support the expansion of the business.
To apply please send your CV and a cover letter to hr@modelco.com.au with the subject line 'Senior Digital Marketing Manager'.
Please note that only those applicants with relevant experience will be contacted in relation to their applications.
