Senior Product Manager, Media

Senior Product Manager, Media
We're REA
REA Group (https://www.rea-group.com/about-us/about-rea-group/) is not your average digital business. From humble beginnings in a garage in Melbourne's east in 1995, we have grown into a leading global digital business, specialising in property.
With bold and ambitious goals, we are changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home.
Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we're proud to be named in Australia's "Top 5" Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.
Where the team fits in
The Senior Product Manager, Media sits within the Advertising Portfolio (part of the Customer Group), reporting to the Head of Product - Media.
At the core of what we do, our products help consumers, real estate agents/agencies and developers, buy/sell/build/rent property, on our flagship realestate.com.au experience, or on one of the many sites we own.
Our Product Solutions are focused around:
- Core Search: Products to target active buyers in the core realestate.com.au search experience
- Premium Positions:Products to stand out in the market by putting the property and brand 'front & centre' to an active audience
- Audience Extension: Products that target the right audience when they aren't on realestate.com.au (web, socials, email)
What the role is all about
The focus of the role is growing and evolving Extensions Products, working closely with stakeholders across the wider Advertising Group. To be effective, a strong understanding of media buying, targeting and the AdTech that underpins effective media campaigns will be required.
- Contribute to the Extensions Product vision and strategyand translate this into your product portfolio ensuring new and existing products are developed to deliver on our strategy with a customer first mindset.?
- Build close relationships with customers, our sales and operations teams to ensure our products meet market needs.?
- Lead the roadmap for your products in close collaboration with other product teams and the Media Squad, from ideation, opportunity and risk assessment, business case development (including articulating both customer and business value), discovery, prioritisation, iterative delivery, launch and go to market activities.??
- Be an advocate and champion for the value that your product set delivers.?
- Build and maintain relationships across different functions and teams to leverage group capabilities to ensure successful delivery of your product plans.?
- Own, develop and maintain business rules, product specifications and in collaboration with engineering, provisioning processes for existing and new products?
- Keep a watchful eye on competitors, market changes, potential partners, developing predictions on how the market is changing and helping define where REA needs to be positioned in the future?
- Have fun tackling interesting problems with really great people.??
Who we're looking for
- A media and marketingrockstar - you will have at least 7 years' experience in either media or marketing, preferably delivering on innovative, targeted and performance driven campaigns
- You have a deep understanding of the media and AdTech ecosystem, including how media is bought and sold, programmatic capabilities, and how privacy changes affect things
- Product management - You have had experience shaping, managing and optimising products and product performance within a large business environment
- Commercially savvy - you will be comfortable talking numbers. You'll be capable of evaluating opportunities on a risk and return basis and you will have prior experience of pricing and packaging approaches.?
- Strategic thinker - you can analyse and synthesise information on the market and connect the dots to determinean appropriate strategic approach whilst taking a whole of business perspective.?
- Customer focus - you will be very comfortable being close to customers, understanding their challenges and both their known and unarticulated needs.?
- Product marketing - you have a strong ability to craft a compelling value proposition and work as 'partner' with marketing, sales and support functions to deliver product to market.?
- You are an awesome communicator and problem solver - can talk shop with the developers, chat with customers and pitch a business case to executives.?
- You are someone who can engage and motivate others - experienced partnering with Design and Engineering in an Agile/Lean environment.?
- You are a fast-paced leader who will love the accountability attached with driving a key pillar of our future!?
The REA experience
The physical, mental, emotional and financial health of our people is something we'll never stop caring about. This is a place to learn and grow. We're committed to your development - both professionally and personally. Your experience with us is something we take seriously.
We offer:
- A hybrid and flexible approach to working - https://rea.to/hybrid-working
- Flexible parental leave offering for primary and secondary carers
- Programs to support mental, emotional, financial and physical health & wellbeing
- Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity.
- Hack Days so you can bring your big ideas to life
- Performance recognition programs because hard work should never go unnoticed
Our commitment to Diversity, Equity, and Inclusion
We are committed to providing a working environment that embraces and values diversity, equity and inclusion. We believe teams with diverse ideas and experiences are more creative, more e?ective and fuel disruptive thinking - be it cultural and ethnic backgrounds, gender identity, disability, age, sexual orientation, or any other identity or lived experience. We know diverse teams are critical to maintaining our success and driving new business opportunities. If you've got the skills, dedication and enthusiasm to learn but don't necessarily meet every single point on the job description, please still get in touch.
If you like the sound of us, then we think you should apply today. We're proud to be Circle Back Initiative Employer and we commit to respond to every applicant. While we're looking at your application, and preparing to come back to you with an update, why not get to know us a bit more through our various social channels?