AddressSenior SEO Manager - Clipchamp
Clipchamp is the go-to video platform with one simple mission: to empower anyone to tell stories worth sharing. Since 2016 we've attracted over 50 million registered users globally and counting, and that's only the beginning. We've now joined Microsoft's Office Product Group (OPG)
Building and maintaining strong connections across location and time is critical in the world we live in, and the emotional power of media - video, audio, and photos - makes it perfect for fostering personal connections and sharing information.
Our in-browser platform and native Windows app gives users access to professional video editing tools and features alongside a 1 million asset-strong stock library and hundreds of editable video templates. We're the go-to platform that's built with everyday editors and creators in mind.
About the Team
While Clipchamp is predominantly based in Australia, OPG is a global team, with offices in multiple countries. Joining Clipchamp means you'll join a team of colleagues who live all around the world. We're committed to each team member feeling connected, regardless of where they work and live.
About the Role
Clipchamp is looking for a Senior SEO Manager to join our growth marketing team. You will be responsible for developing and implementing SEO strategies to deliver growth, engagement, and active users to our websites and web apps.
You will oversee the technical aspects of SEO, such as site structure, crawlability, indexing, and performance as well as the content & localization strategies.
To be successful in this role, you should have a growth mindset as well as a solid understanding of SEO best practices, tools, and trends. More importantly, you should be comfortable prioritizing SEO efforts to meet our overarching business goals. It is important that you enjoy working across functions and that you are comfortable liaising with a variety of stakeholders.
You should have strong analytical skills & have the capacity to share findings and insights with the wider business.
You will work closely with the SEO team, engineering, product, design, and content writers to ensure constructive collaboration across all functions.
Requirements
- At least 5 years of proven experience in SEO, preferably in-house
- Strong knowledge of SEO fundamentals, such as how search engines work, crawl budget, site architecture, URL structure, etc.
- Proficient in SEO tools, such as Google Analytics, Google Search Console, Screaming Frog, Keyword Surfer, etc.
- Excellent content writing and editing skills, with the ability to optimize content for SEO and user intent
- Experience with HTML, CSS, and JavaScript, and how they affect SEO
- Experience with structured data markup and schema.org
- Experience with SEO testing and experimentation, such as A/B testing, redirects, etc.
- Strong analytical and problem-solving skills, with the ability to interpret data and provide actionable insights
- Excellent communication and presentation skills, with the ability to explain complex concepts in simple terms
- Team player with a positive attitude and a passion for SEO
- People management skills, such as delegation, feedback, coaching, and conflict resolution
Bonus points if you love:
- Online video and contributing to the technically challenging problems we're solving
- Maxing out what browsers can do, that's what we're about! We were told you can't build a video editing platform in browser, including encoding the final video - but we did!
Please note: All new employees of Clipchamp will be required to partake in a background check.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form.
Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.
Responsibilities
- Design SEO strategy across products and webapps and assist with documenting, researching, and executing efforts alongside engineering, product and content
- Ensure SEO efforts strongly align with business goals and target audiences
- Identify opportunities to leverage existing work, assets & talent to scale SEO efforts
- Perform keyword research and analysis to optimize content and landing pages
- Inform the implementation of technical SEO elements, such as meta tags, canonical tags, robots.txt, sitemaps, etc.
- Monitor and report on SEO performance, using tools such as Google Analytics, Google Search Console, Screaming Frog, etc.
- Conduct competitor analysis and benchmarking to identify gaps and opportunities
- Stay up to date with the latest SEO trends, algorithm updates, and industry best practices
- Contextualize SEO impact of initiatives across products
- Guide & support program managers tasked with executing content strategies
- Be an open minded & approachable and willing to share knowledge with the rest of the team
- Be flexible and ensure to always prioritize business impact when driving SEO initiatives
- Providing guidance to contractors and external vendors
