04th March, 2024 DutiesThe purpose of this position is to optimize client websites so that consumers can easily find them. This boosts sales and increases brand awareness via increased web traffic and organic search rankings. You are responsible for coordinating, building, deploying, and delivering strategies such as keyword planning, link building, optimizing for mobile, and proper web page tagging.
You are also responsible for analyzing website traffic data, identifying opportunities for growth in Xugar’s and client’s best interests, and developing a content-rich marketing campaign to draw defined audiences to client sites. To achieve these goals, your day-to-day duties may include:
- Develop long- and short-term SEO strategies
- Research and report on relevant search engine keywords and trends
- Develop off-page optimization initiatives eg link-building
- Coordinate/collaborate with content team members to produce engaging and relevant content
- Engage with all stakeholders and maintain regular and effective communications with eachclient
- Track campaign KPIs and report rankings to update clients and management on…
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