AddressWHAT YOU'LL DO:
- You will ideate, develop and execute content strategy for MONDAY Haircare. This means ideating brand campaigns in alignment with the brand marketing team objectives
- Working with creative team to visually concept campaigns, agree on creative direction and manage creative delivery
- Review creative team edits, provide feedback and liaise with relevant Marketing Manager & brand lead for campaign approval
- Work with Marketing Managers to support with localisation requests and adaptations
- Work with Digital Team to understand Content & campaign performance, adapt assets for improved media results and apply principles of continuous improvement to inform content/deliverable decisions moving forward
- Manage MONDAY Haircare Brand Owned Channels, including Facebook, Instagram, TikTok, EDM, Website by driving growth and engagement with creative, best-in-class organic content
- Executing regular reporting and Content analysis, reporting back to the marketing team on learnings & opportunities for improvement
- Remaining at the forefront of emerging trends and platforms
- Collaborate closely with the brand marketing team on all content strategy objectives & execution to ensure they support wider marketing objectives and goals
- Leadership, mentorship and growth of the MONDAY Content team, including establishing processes that empower team members to work efficiently, focus on continuous improvement and be a valuable resource to the wider MONDAY team
- Workflow management of the team in accordance with wider business priorities
- Set creative benchmarking and standard of excellence expected for MONDAY Haircare content by frequently conducting competitive content and platform reviews to ensure ZURU stay on the pulse of creative excellence
