Social Media And Communications Coordinator

POSITION NUMBER 3772
DEPARTMENT Marketing
ROLE TYPE Non-teaching
JOB TYPE Part time
CONTRACT Fixed term
LOCATION Preston
APPLICATIONS CLOSE 01 February 2024
SOCIAL MEDIA AND COMMUNICATIONS COORDINATOR
Part Time (0.6FTE), Fixed Term Role until August 2024
Annual Salary - $78,219 - $83,963 + Super
Based at our Preston Campus, close to the Preston Market and public transport
About the Organisation:
Melbourne Polytechnic is a learning organisation that has been delivering vocational training since 1912. Learning at Melbourne Polytechnic is a unique experience with an applied focus. delivered by teachers with real-world experience and expertise.
At Melbourne Polytechnic we are committed to providing high quality, innovative, applied and future focused, purposeful education and training to students, industry and communities. Our teachers are passionate and established in their professions and look guide students in theirs. We know that circumstances can create barriers to learning, so we offer our students personalised pathways, flexible study options and learning support.
About the Role:
The Social Media and Communications Coordinator is responsible for the coordination of content campaigns and Social Media channel management to achieve Melbourne Polytechnic marketing objectives. You will be required to act as the subject matter expert in Social Media engagement, follow all protocols and policies relating to Melbourne Polytechnic Social Media platforms, and build brand consideration and preference within Melbourne Polytechnic communities.
Duties:
Act as the lead and subject matter expert for all Melbourne Polytechnic Social Media accounts.
Develop and refine Melbourne Polytechnic's Social Media strategy, in collaboration with marketing, communications and digital teams.
Conduct, gather and analyse market research on Social Media trends and best practice strategies.
Manage the development and amplification of content.
Develop briefs for the development of engaging content (written, videoed and photographed) for Social Media channels and online marketing collateral to build brand awareness and consideration for Melbourne Polytechnic in the market.
Execute Social Media campaigns to achieve Melbourne Polytechnic campaign objectives.
Review and report back to stakeholders on Social Media campaigns and Communications.
Lead the distribution of communications for the Institute across all Melbourne Polytechnic Social Media accounts to ensure consistent messaging for campaigns.
Skills and Experience Required:
Marketing or Communications degree or relevant experience in marketing, Social Media or communications.
Demonstrated exemplary written communication skills across a variety of audiences and subjects.
In-depth knowledge and understanding of Social Media platforms and their respective audiences, and how they can be used in an organisational context.
Ability to plan and deliver paid ads and campaigns through Facebook Business Manager and other in-platform advertising.
Strong copywriting skills to produce written content that can be published on Social Media and digital channels.
Extensive experience with a range of social monitoring, measurement, management and engagement tools.
Demonstrated ability to develop communication content briefs and coordinate amplification.
A current Working with Children Check Card (Employee).
How to Apply:
Please submit the following documents for your application to be considered
Current CV
Cover Letter
For further information on the role, please contact the hiring manager via email: sarahcarey@melbournepolytechnic.edu.au or via phone: (03) 9269 8927.
If you email us, please make sure you put the job title and job number in the subject line.
Please note, applications received via email will not be considered - you must apply via the website.
We will be shortlisting immediately don’t delay, apply today!
Recruitment Agencies
Please be aware for us to engage with you, we require internal pre-approval and you must be on the State Purchasing Contract (for Victorian government common use goods and services). We will engage with you and your agency once we have the approvals.
Diversity and Inclusion
Melbourne Polytechnic is proud to be an equal opportunity employer committed to being a child safe organisation, by ensuring that children and young people are protected from abuse or harm.
We promote a workplace that actively seeks to include, welcome and value unique contributions of all people. This means we encourage Aboriginal and Torres Strait Islander peoples, people with disabilities, people who are LGBTIQ+ and people from culturally diverse backgrounds to apply for this job, with age being no barrier.