Social Media And Content Co-Ordinator

Social Media & Content Co-Ordinator

Who Are We: 

We are an Adelaide based fashion house that began nearly 10 years ago with the now globally recognised brand ‘Acler’. Acler is a female founded and led business that at its heart, celebrates quality textiles, masterful craftsmanship and accessible luxury pieces. From the success of Acler grew our second brand ‘Significant Other’. Significant Other is a pioneering force for artisanal luxury and resort-wear, a renowned presence in the Australian and international markets. Both brands have expanded rapidly, with an ever-growing list of major retailers across the US, EU, UK and Middle East. 

It was important to Creative Directors and brand founders Kathryn Forth and Julia Ritorto, to keep Acler & Significant Other’s operations in South Australia. To nurture talent in their home-state and offer employment opportunities that otherwise might only be found in Australia’s major cities. Furthermore, integrity is at the heart of everything we do, from setting up a Scholarship opportunity for Aboriginal & Torres Strait Islander students, to our overarching work in the Reconciliation space and our ongoing charity partnerships with local not-for-profits, we’re committed to being excellent and doing excellent things. If you’re an excellent human, who resonates with the above; please assess your skills* against the requirements below. 

What We Offer:

• An empowering female founded and led environment. We know the juggle of work & parenthood, once a month health challenges, and all that’s in between, that’s why we have a team first culture. We also encourage all identities in our workplace; if successful you will be welcomed into a friendly, kind, and open working environment. 
• We offer a fun and supportive working environment; we encourage 360 feedback from direct reports to managers and vice versa. We know a happy team is an effective and pro-active team and offer managerial support and training throughout the year to foster this culture. 
• We’re passionate about continuing our operations in South Australia and keeping talent in the state. To do this we offer competitive salaries and work flexibility. A hybrid working from the office /working from home schedule is encouraged, and we’re happy to flex working hours to fit around study and/or parenting schedules. Or, maybe you’re a morning person and want to come in early so you can leave by 4pm? Or, you want to start a bit later at 9.30am? That’s ok too. 
• We have a strong staff retention rate and we’re passionate about offering staff growth and development opportunities so they can stay and grow here as we continue to expand. Employees are encouraged to seek out relevant training programmes they can undertake to support both their own learning and our company growth. 
• We have excelled as a business, so much so we were driven to start another business. We have highly skilled teams to both create and promote our globally coveted pieces. This is an opportunity to be part of that, and work alongside people who are nothing short of remarkable. 
• Last (but certainly not least) we offer a lucrative staff discount. Each season all employees can purchase yet to be released pieces from both brands in their size, and because we drop new arrivals every month – staff orders arrive monthly! You’ll also receive first access to our famous annual sample sale. 

*We’ve seen the research that suggests that women and underrepresented groups often don’t apply for roles because they don’t feel they fit enough of the criteria. Even if you’re only 60% there, we’d like to hear from you. 

Scope of Role:

We’re looking for a content and fashion obsessed Social Media pro, who is across the latest social and digital trends. You know the trending sounds across TikTok, how to write an Instagram caption that stops the scroll, how to upload engaging content across Pinterest, how to map out cohesive Instagram feeds, and the ins and outs of YouTube & YouTube Shorts.

Responsibilities include the day-to-day management of our key social channels, including community interactions and supporting our Social & Content Manager to implement key stories across our seasonal content plans. This might include briefing assets to a graphic designer or jumping across to our design teams to shoot iPhone content of product development, or even heading behind the scenes to film short form video for TikTok. 

Duties Include:

Day to day management of Social Media Channels: 

• Lead the posting schedule across all channels, including briefing assets, and uploading with relevant tracking links and/ or product tags. 
• Manage our monthly Instagram content mapping with the support of the Social & Content Manager. This includes nailing the look and feel of a beautiful grid layout, with a keen eye for design and drafting all post copy. 
• Maintain our Pinterest with relevant campaign and influencer content. 
• Ensure our Meta shopfronts and Instagram Link trees are regularly updated. 
• Maintain campaign videos across our YouTube Space including utilising short form video across YouTube shorts. 
• Managing all new product launches across organic social. 
• Lead Community management across all social channels, with a view to ensure responses are provided in a timely manner to customers. Continue to build our community on social channels via excellent customer service and community engagement.  

Content Planning & Creative Support: 

• Work closely with the Social & Content Manager to ensure all that is mapped in the content plan is implemented across organic social channels. This may include support with copy writing for EDM’s and other digital spaces. 
• Create ‘behind the scenes’ content. This may include taking photos of our design teams in action, filming at shoots and filming and editing TikTok’s. 
• Drive traffic to both brands e-commerce stores and Acler’s Retail store.
• Develop creative content ideas for our TikTok spaces, including content ideation through to execution and influencer recommendations.
• Ensure brand consistency in copy through tone of voice, and terminology across all social channels. 
• Know what is happening in the fast-changing world of social and digital media, new features and trends in the digital world, what competitors are doing and what new measurement tools are being used.

Content Creators

• Actively stay across Instagram and TikTok talent to understand talent that align to our brands who we could be working with.
• Lead seasonal influencer projects. This includes short listing talent that align to our brands, talent agency fee negotiation, creating influencer briefs, dispatching garments, receipting content, senior management approval and scheduling content. 

Reporting

• Lead Organic Social reporting for both brands, including monthly department reporting and detailed seasonal report versus set KPIs plus competitor monitoring.

Requirements:

• 2+ years’ experience in a Social Media or Digital Marketing role
• Relevant tertiary education or background in Marketing or Communication
• Experience publishing a Social Media account with a large following desirable
• Fashion or prestige brand experience desirable
• Content Creation and Graphic Design experience, experience with video editing and across TikTok highly regarded.
• Excellent communication skills and the ability to collaborate across the marketing team and cross functionally within the business. 
• Copy writing skills and the ability to tailor tone of voice across two different brands. 
• Proficiency with Social Media management tools (Later scheduler, Pinterest uploading, YouTube uploading and experience with Meta business & ecommerce manager) 
• Highly organised, able to work at a fast pace, pivot quickly with excellent attention to detail. 
• Effective time management, with the ability to work under pressure to meet strict deadlines. 
• A strong willingness to proactively research and engage in the current trends and future direction of organic social, with a creative and ‘content first’ mind. 

Salary and Contract:

• Competitive salary
• 12 Month Contract
• Full Time

How to Apply: 

Please submit your CV and a cover letter detailing experience relevant to the role as outlined in the Position Description by 9am 2nd April 2024.