Social Media And Content Creator

yourtown is a trusted provider of services for young people, with a focus on mental health and wellbeing, long-term unemployment, prevention of youth suicide, child protection, as well as support for those experiencing domestic and family violence.

yourtown powers services focussing on mental health and wellbeing, long-term unemployment, prevention of youth suicide; child protection; and family and domestic violence prevention and response. Without the support of yourtown’s charitable Art Union ticket buyers, many of our services would not exist.

Realise your potential at yourtown

your opportunity

Are you an enthusiastic and digitally savvy creative who gets a thrill out of engaging young people with your Social Media content? We have an exciting opportunity for you! As our Social Media and Content Creator, you will be responsible for maintaining and growing yourtown Australia, yourtown Prize Homes, Kids Helpline and Parentline's brand visibility and voice across digital platforms and third-party providers.

Very soon, we will be standing up a new Social Media management tool to look after 18+ accounts, and we want you to set us up for success. You will be integral in establishing our enterprise-wide Social Media best practices, workflows, unified inbox management across multiple brands.

You will engage with key stakeholders to create authentic, engaging content that resonates with a diverse audience, including videos, articles, polls, and infographics across our platforms like Instagram, Facebook, YouTube TikTok, Pinterest, Snapchat and more. Having a strong commercial yet creative mind will be important for success.

Your role will include:

• Content creation: Working with key stakeholders to deliver creative content solutions across digital and print, that aligns audience needs with business goals.
• Social media management: Owning, planning, creating, scheduling, and reporting on all Social Media content, ensuring it aligns to our brand values and business strategic direction.
• Campaign planning and execution: Delivering enterprise-wide campaigns, including planning, running, and optimising paid social.
• Trend forecasting and planning: Be across the content calendar as well as what is trending to deliver proactive and reactive content that engages a variety of audiences.
• Change driver: Be involved in planning and execution of new platforms and relevant technology to aid the delivery of content, including new opportunities to meet KPI’s and coaching others to success.

what we are looking for

You will be an experienced creator who has proven success in managing Social Media accounts and paid campaigns.

In addition, you will also bring:

• Minimum of 4 years’ experience in similar role and Bachelor level qualifications in Marketing, Communication, Public Relations or similar.
• Experience with Social Media scheduling, listening and ad management and reporting tools.
• Experience publishing through web content management systems and a fundamental knowledge of SEO principles and tactics.
• Experience using editing tools like Canva, CapCut, Adobe CC to produce high level graphics and video.
• Understand what content and trends are relevant to a variety of audiences and know how to reflect this through the messaging and creative delivered while staying true to brand.
• Be an excellent communicator and creative thinker, with an ability to use data to gain insights and inform decisions.

your benefits

When you join yourtown you will be welcomed into a safe, inclusive, and diverse community and an established and reputable national organisation. We are a resilient, resourceful, and dedicated team who strive to make a difference and not accept the status quo.

Your employment experience will include:

• salary sacrifice options to increase your take home pay
• opportunity for flexible working arrangements. Most of our team split their work week between the office and home.
• access to Paylab to help you save on everyday items like groceries, pharmaceutical, automotive services, as well as things like clothing, books, electricals, furniture, and even holidays!
• opportunities for internal and external professional development
• free access to LinkedIn Learning including over 16,000 learning modules
• a genuine focus on employee health and wellbeing
• yourWellness program includes free access to Calm & Centr Apps
• access to free and confidential counselling sessions for you and members of your immediate family
• access to discounted private health insurance, banking and finance, insurance, and superannuation through our partner organisations
• an environment that genuinely values diversity and cultural capability and is an equal opportunity employer

how to apply

If you believe in the power of young people and in yourself, join team yourtown and have an amazing impact on the lives of young people, their families, neighbourhoods and the wider community in Australia.

Applications close Sunday 12 May 2024

To apply, and for a full Position Description please visit: https://careers.yourtown.com.au/.

For questions about the role, please reach out to: Lily Welch | Talent Acquisition Specialist | ******@yourtown.com.au

yourtown has a zero-tolerance approach to abuse and we believe that Safeguarding is a shared responsibility of all, for all.

yourtown is committed to providing services that protect and keep children, young people and adults at risk free from harm. The appointment of successful applicants will be subject to satisfactory screening for child-related employment including the completion of a National Criminal History Check and retention of a valid Working with Children Check.

"In our team we value diversity, inclusivity and people who want to make a difference"