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Form of workAbout us
Brow Code is a leading international brand in the brow styling industry. We are dedicated to delivering high-quality brow essentials and innovative products to professional stylists and beauty enthusiasts worldwide. Our commitment to authenticity, community-building, and continuous innovation sets us apart in the market.
About the role
We are seeking a talented and creative Social Media and Influencer Lead to join the team on the Gold Coast. This is a newly created role and we are after someone who is passionate about Social Media trends, possess strong creative skills, and have a deep understanding of how to leverage TikTok and Instagram to drive engagement and generate leads.
Your key responsibilities:
- Working with the Head of Marketing to develop and execute multichannel Social Media and Influencer strategies for Brow Code and Brow Code Professional.
- Oversee all content creation. Working with the inhouse team to generate engaging and original content aligned with brand identity, ensuring consistency in messaging and aesthetics.
- Lead and mentor a small team, fostering a collaborative and high performing culture.
- Identify, build relationships with, and manage a network of influencers aligned with the brand's values and target audience. Collaborate with influencers to create authentic and impactful content that resonates with our community.
- Conceptualise and execute influencer-led campaigns to promote products, services, and brand initiatives. Monitor campaign performance, analyse data, and optimise strategies to achieve KPIs.
- Oversee community engagement. Ensuring meaningful interactions with followers, customers, and Influencers through proactive engagement.
- Utilise Social Media analytics tools to track performance metrics, measure the effectiveness of campaigns, and generate insights to inform future decisions.
Your skills and experience:
- Minimum of five years’ experience in the Social Media landscape, preferably within the beauty industry.
- Strong understanding of Social Media platforms and trends.
- Excellent communication and interpersonal skills with the ability to build and maintain relationships with influencers and stakeholders.
- Creative mindset with a passion for storytelling and content creation.
- Strong written and verbal communication skills. A keen eye for detail and ability to maintain brand consistency.
- Previous experience in effective management of a small team and/or mentoring team members.
- Proficiency in analytics tools to track and measure performance metrics.
- Ability to work autonomously, manage multiple projects, and thrive in a fast-paced environment.
- Bachelor’s degree in marketing, communications, or related field preferred.
At Brow Code we promote a healthy work life balance through flexible working. Other staff benefits also include:
- Discounted gym memberships.
- Paid time off to work on your health and wellbeing.
- Monthly credit allowance for Brow Code products.
We embrace diversity and strive for an inclusive workplace where every individual is valued and respected. We believe that by fostering a culture of inclusion, we can drive innovation and better serve our diverse customer base. Join us in celebrating the power of diversity as we shape the future of our industry together.
Next steps
If this sounds like a good fit for you, please submit your Resume and a short Cover Letter introducing yourself . We look forward to learning more about you!
