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Form of workAbout us
Events Management Queensland is a major events company based on the Gold Coast that manages the Gold Coast Marathon and the Pan Pacific Masters Games. Events Management Queensland produces high profile, mass participation sporting events that maximise economic impact. The events provide an enjoyable and memorable event experience that showcases Queensland whilst maintaining world class event management standards. In addition to facilitating major events, Events Management Queensland provides a suite of high-quality event services to other organisations.
About the role
An exciting opportunity awaits you to join the Event Management Queensland team as a Social Media and Content Coordinator. Reporting directly to the Manager of Marketing and Partnerships, you will play a pivotal role in copywriting, managing, optimising, and delivering Social Media and content strategies for our brands. Your primary objective will be to drive audience growth across our digital channels. In this multifaceted role, you will collaborate with our legacy events, such as the Gold Coast Marathon, Toowoomba Marathon and Pan Pacific Masters Games, while also supporting new events. Additionally, you'll closely partner with the Marketing and Consumer department to meet objectives and work hand-in-hand with our Partnership team to execute campaigns for our commercial partners.
Above all, we value an individual with great writing skills, a deep understanding of running, sports, a positive attitude, a willingness to collaborate, and a strong team spirit.
Key Responsibilities
- Lead copywriting, content planning and execution for all EMQ events, collaborating closely with the Marketing team to create compelling content for our digital channels.
- Manage the workflow and content scheduling for the Content team, overseeing all aspects of content planning, production, and delivery.
- Develop and implement Social Media growth and engagement strategies to expand our online and offline supporter base.
- Analyse and leverage Social Media trends, data analytics, and insights to inform content strategies that enhance audience engagement.
- Plan and manage Google Ad and Meta campaigns effectively.
- Work closely with the Commercial team to achieve objectives and execute partner campaigns successfully.
About You
- A minimum of 3 years of experience in the digital/social content space.
- Demonstrate a deep understanding of the Social Media landscape, trends, and various platforms.
- Exhibit the ability to engage with fans across various social channels, understand their needs and preferences, and anticipate their expectations.
- Display effective time management skills and high level of attention to detail.
- Have an understanding of running, sports, and/or the event management industry.
This is a full-time role, with standard working hours from Monday to Friday predominately office based. Please note that, due to the nature of our business, occasional weekend work or work outside regular business hours may be required.
Employer questions - Please address these questions in your cover letterYour application will include the following questions:
- How many years' experience do you have in copywriting, digital/social content?
- Briefly outline your experience with the various social platforms.
- Briefly outline your experience with Meta and Google Ads.
- What's your expected annual base salary?
Only shortlisted candidates will be contacted.
