Social Media Coordinator

About Us 

Be a part of Australia’s fastest growing and largest consumer electronics retailing group - over 200 stores and 13,000 employees. JB Hi-Fi is one of Australasia’s largest and most trusted retailers. Specialising in consumer electronics, home entertainment, small appliances and white goods, JB Hi-Fi strives to deliver the most extensive range, cheapest prices and genuine service to customers every day. 

The heart of our business is our people and we are proud of a culture that fosters teamwork, nurtures talent, encourages individuality and embraces diversity. 

Why join us?

• We have a supportive, transparent and inclusive team 
• JB Hi-Fi and The Good Guys are multi-award winning, iconic retail brands with a rich history in the Australian retail market 
• We support vulnerable members of our community by making donations to our ‘Helping Hands’ and ‘Doing Good’ workplace giving programs. Every dollar our team donates is matched and together we have donated more than $33m to our charity partners. 
• We offer generous team member discounts across The Good Guys and JB Hi-Fi 
• You will have exposure to ongoing training & development opportunities from day one 
• We offer fantastic long-term career opportunities across the broader JB Hi-Fi/The Good Guys group 

About the role 
The Social Media Coordinator is responsible for the creation, execution, and measurement of organic and paid Social Media activity. Community management and customer service will also be a focus of this role. Reporting to the Social Media Manager, this position is suited to someone with high energy, strong organisational and communication skills, and the ability to operate in a fast-paced environment. 

Key responsibilities:

• Build, execute, monitor, optimise and measure paid Social Media campaigns based on creative briefs from internal and external stakeholders
• Coordinate content calendar across channels, including prioritisation and negotiation with internal stakeholders
• Ability to develop creative assets from a brief as well as edit existing creative assets
• Produce copy for product, promotion and competition posts and campaigns, in the JB tone of voice
• Publish, amplify, and optimise content to drive engagement, including coordination of paid campaigns to maximise reach and effectiveness
• Assist in the development and implementation of Social Media strategies to increase brand awareness, drive traffic to our website, and generate leads.
• Create paid Social Media campaigns, custom audiences, and ads
• Respond to customer enquiries on Social Media channels and dedicated email inbox, and escalate to relevant stakeholders as required
• Coordinate and own Social Media competitions from set-up and execution through to selection of winners and prize delivery
• Coordinate process to identify and respond to Social Media crises including; monitoring, responding, risk mitigation, post-event reporting and stakeholder escalation/engagement
• Provide reporting information to stakeholders
• Stay up to date with current technologies and trends in Social Media, and emerging platforms

About you 

• Tertiary qualification in Communications or Marketing desirable
• At least 3 years of experience in a full-time Social Media role
• Experience managing multiple large budgets and campaigns
• Previous agency or retail experience is advantageous
• Strong proficiency with Meta Business Suite
• Strong understanding of Social Media channels and content types as well as scheduling tools.
• Excellent copywriting and verbal skills
• Proficiency with the Adobe Creative Suite and other graphic design and video editing programs
• Excellent time management and an eye for detail
• Ability to multitask and work under pressure and be responsive to short lead times
• An understanding of consumer trends and audience behaviour in Social Media
• Ability to work independently as well as in a team environment

To Apply 

If you are interested in this exciting opportunity with us, please click apply and upload your CV. All applications are strictly confidential. 
JB Hi-Fi Group is an equal opportunity employer committed to providing a work environment that promotes diversity and inclusion. If this opportunity excites you (even if you feel that you don’t meet 100% of the criteria) – please don’t hesitate to apply!