Social Media Coordinator - Witchery

Role Purpose

Witchery’s Social Media strategy is fundamental to the success of the brand with regards to telling our brand narrative, building brand engagement, reaching new customers and driving sales. The role of the Social Media Coordinator will support the management and implementation of Witchery’s Social Media strategy across all social channels. We are looking for someone who is passionate about Social Media to bring their creative thinking, understanding of trends, and eye for fashion to deliver a Social Media strategy that grows our channels and builds our brand in line with our overall marketing strategy.

Key Responsibilities

• Plan, develop and execute the Social Media calendar across Instagram, Facebook, TikTok, Pinterest, YouTube and other emerging Social Media channels
• Create, schedule, post and monitor content to all social platforms.
• Manage and execute the community engagement strategy to build and nurture connections with the brand community
• Manage Social Media analytics and reporting, including ongoing leverage of metrics and data to optimise social channels and performance
• Monitor customer interaction and community management across all Social Media channels working closely with the Customer Service team
• Engage and work closely with marketing team to plan and communicate social calendar
• Manage Social Media budget administration, invoicing and reporting
• Support with content strategy across all platforms including concept development, research, planning and execution
• Social content capture and editing with a focus on video, planning and attending shoots
• Lead social trend analysis, algorithm and platform updates, and leveraging these insights to optimise social strategy, concept development and performance
• Assist with PR initiatives as required across showings, product placement, media engagement, sample co-ordination, budget administration, agency liaison and events
• Support with tastemaker / influencer program to deliver on social strategy, including agency liaison, product coordination, content reviews and approvals, reporting and ongoing research for an ever-evolving network of the most premium and on-brand talent.

Experience Required

• A minimum of 2 years’ experience in a similar role, preferably within the fashion industry
• Exemplary understanding and knowledge of the Social Media landscape
• Experience with Social Media planning, scheduling and reporting tools
• Experience with content capture and editing, with a focus on video
• Proven ability to work effectively within a team and cross-functionally
• Strong organisational and project management skills
• Excellent written and verbal communication skills
• Willingness to learn, display initiative and take on new responsibilities
• Well-developed time management, analytical and organisation skills
• Strong interest in fashion, trends, and culture
• Exceptional communication and interpersonal skills
• A high level of attention to detail and accuracy.

Why work for us?

• A competitive remuneration package, including annual performance incentives
• Generous employee discounts across Country Road Group brands
• An additional day of leave for your birthday
• Seasonal clothing allowance across the Country Road Group portfolio of brands
• Opportunities to support community partnerships across our Corporate Social Responsibility program
• Be a member of a company committed to sustainable practices
• Ongoing training and development to pursue individual ambitions.

About Witchery

Witchery is an aspirational Australian women’s fashion brand that unites a love of design with a contemporary view on sophisticated style. We’re a source of inspiration as we empower today’s women to express themselves through our collections wherever their life or ambition may take them. Ahead of the fashion curve, we design a curated wardrobe for all occasions. We are the Style Authority. We are Witchery.