Address- Are you passionate about data, analytics and insights?
- Pride yourself in helping to deliver highly successful change performance for Qantas Loyalty
- Permanent role based at our Corporate Campus in Mascot
At Qantas Loyalty we embrace data. With the internal data & analytics capability, we constantly look to deploy tools and technology to harness; process and to create insights of our experiences and predict effectiveness of strategies.
Through the creation and usage of complex data analytics and tracking, the Strategic Insights Manager - Web Analytics is responsible for the development of high impact customer insights related to customer behaviours, across our digital platforms within the various loyalty businesses units. Based on these insights and in collaboration with Qantas Group stakeholders, this role is responsible for the identification of opportunities to increase customer engagement and profitability via improvements to our Web experience across the airline loyalty program.
This role will report directly to the Manager Web Analytics, and work closely with Senior Qantas Loyalty Management and the Head of Data Performance & Value Optimisation. This role will form recommendations on key performance outcomes such as airline loyalty member experience and strategy, and group-wide initiatives that impact airline loyalty members.
What you'll bring to the role:
- Degree-level qualifications, with preference for degrees in applied statistics, Data Science or a related analytical field
- 2+ Years of experience working with Tag Management software (e.g. Adobe DTM, Adobe Launch, Google Tag Manager) and data layers
- In-depth understanding of Google Analytics or similar platforms including coding and tag implementation
- Experience with Digital Experimentation Tools (i.e. Optimizely), or a knowledge of testing platforms with a desire and ability to learn
- Previous experience in turning raw data into actionable, value-adding insights and recommendations, with a proven track record of success
- Proven analytical and problem solving skills, with the ability to overlay commercial acumen to developed insights and recommendations
- In-depth product knowledge of Google and Adobe Analytics data collection and administration
- Experience with web programming languages such as html, JavaScript and other frameworks like jQuery especially as it relates to coding analytics tags
- Demonstrate experience with data visualisation tools like Google Data Studio or Tableau
- Proven ability to communicate insights and recommendations to senior stakeholders in a clear and concise manner, both in verbal and written formats
- Strong capability of managing and prioritising a number of competing tasks for different stakeholders
Why Qantas?
If you're successful in your application, you'll join a team where creativity and passion are encouraged. Our people come together to allow us to dream big and deliver successfully.
There are many different opportunities across our team, which means you'll be able to grow both personally and professionally at Qantas. Your development is a priority for us - so that you can maintain the high standards our customers have come to expect and can continue to develop over time. You'll be supported from day 1 with on the job training and coaching as well as our formal training opportunities. While you may start in this role, we've got a great track record of supporting our people to take their career in so many different directions, the destinations are endless.
The Qantas employee benefits program offers amazing benefits that extend well beyond travel.
- We love to travel: Enjoy discounted air travel within Australia and across the globe, both for you and your family and friends, as well as exclusive deals on accommodation and holidays.
- We have flexible leave options: Make use of leave and flexible working opportunities including 14 weeks paid parental leave and additional purchased leave options.
- We'll give you access to thousands of rewards: Through our partnerships we can offer you discounts across shopping, food and wine, insurance, health and wellbeing, leisure and entertainment.
- We'll support your wellbeing: Whether its salary packaging for motor vehicles or electronic devices, our interactive wellbeing app or your very own tailored nutrition plan.
Be a part of something special and play your part in the Qantas story - apply today!
Applications close: 25 March 2024
