Strategic Insights Lead

Nine is Australia’s largest locally owned media company – the home of Australia’s most trusted and loved brands spanning News, Sport, Lifestyle, and Entertainment. We pride ourselves on creating the best content, accessed by consumers when and how they want – across Publishing, Broadcasting and Digital.

Nine’s assets include the 9Network, major mastheads such as The Sydney Morning Herald, The Age and The Australian Financial Review, radio stations 2GB, 3AW, 4BC and 6PR, digital properties such as nine.com.au, 9Now, 9Honey, Pedestrian.TV, Drive, subscription video platform Stan and a majority investment in Domain Group.

Our Purpose: We shape culture by sparking conversations, challenging perspectives, and entertaining our communities.

We bring people together by celebrating the big occasions and connecting the everyday moments. Australia belongs here. We bring our purpose to life via three shared values: We walk the talk, turn over every stone and keep it human.

Nine’s Group Audience Insights is a team of 9 multi-disciplinary insights professionals including qualitative and quantitative researchers, research operations and data visualisation; providing consultative services in addition to the management of audience insights infrastructure and tooling for the business; such as audience panels, data collection and analysis software and knowledge platforms.The team goal and purpose is to create and support insight-led audience growth, underpinning decision making across Marketing, Content and Product stakeholders.The team is part of Nine’s Group Marketing function, but supports a broad set of stakeholders across consumer marketing, digital product, programming, editorial and to a lesser extent, sales and corporate strategy.This unique role supports and influences decision making across the Nine business, from marketing to digital product experience, to our content and distribution strategies, and more.

A leadership role within Nine’s Group Audience Insights function, the Strategic Insights Lead is a dualist across both quantitative and qualitative research approaches, as well as data analytics and interpretation. A strong strategic thinker with an enterprise mindset and proven capability to uncover and identify insight, and present it in a succinct and actionable narrative for stakeholders.
Key responsibility is to lead the design, conduct and delivery of both quantitative and qualitative research studies to underpin insight-led decision making across Nine’s marketing, digital product, editorial and programming teams to deliver audience growth for our TV and Publishing businesses.

You will work closely with Marketing, Product, Content and Design stakeholders, and other members of the Audience Insights team to design and conduct research activities to ensure users and their needs are at the heart of our decision making.
As the Strategic Insights Lead you will have a mixed methods orientation, with proven expertise in the design, conduct and delivery of quantitative research but also exposure to qualitative research, to support both marketing and product and design decision making.

• Expertise in end to end design and conduct of quantitative research, ideally for marketing stakeholders and/or product managers and product designers
• Demonstrated competence and experience in mixed-methods research, including qualitative, analytics, and experimentation approaches
• Proven ability to turn research results into actionable insights, delivered with clarity and packaged into compelling stories and audience artefacts
• Strong analytical-thinking and numeracy, and excellent attention to detail
• Excellent organisational skills, including project and time management and ability to juggle multiple tasks and projects simultaneously
• Excellent interpersonal and influencing skills, including demonstrated experience building strong, trusted relationships with stakeholders, working in collaborative environments and understanding of when and how to operate individually
• Tertiary qualification in related discipline (e.g., HCI, social sciences, psychology, economics, anthropology, sociology, business or marketing [with a strong research focus])
• 3+ years experience across quantitative and qualitative research

Responsibilites

• Designing and executing quantitative research
• Analysing and interpreting existing data such as behavioural datasets
• Designing and delivering qualitative research, in collaboration with agency partners as
• required
• Leading Nine’s product research activities, strategic direction and tooling
• Bringing audiences to life and to the heart of decision making through the development of audience artefacts
• Driving Nine’s use of collaborative design research processes

What you’ll get in return at Nine.

• Hybrid/Flexible Working model from home and office.
• Discounts on lifestyle, entertainment, and leisure memberships, including health insurance,dental and gym
• Discounts on products and services with corporate partners including Samsung, Apple, JB HI-FI, HP, Hertz Car Hire and TFE Hotels
• Access to Future Women – a movement to help women connect, learn and lead through unique content and events.

Our Commitment to Diversity and Inclusion:

At Nine, we are committed to fostering a workforce that embraces all aspects of diversity and inclusion and where practices are equitable to ensure our people experience a sense of belonging. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best. Should you require any adjustments to the recruitment process in order to equitably participate, we encourage you to advise us at the time of application.

We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, nationalities, backgrounds and cultures.

Disclaimer: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.